Elektronischer Zugang zu Unterrichtsmaterialien
Weitere Bibliographie
Geissler, G.L. and C. Rucks. (2010). “The Critical Influence of Customer and Food Perceptions on Overall Theme Park Evaluations”. Journal of Management and Marketing Research.
The Guardian. (May 26, 2005). “Great Expectations”. Leader.
Hackley, C. (2010). Advertising and Promotion: An Integrated Marketing Communications Perspective. Los Angeles: Sage.
Hill, C. and G. Jones. (2004). Strategic Management. An Integrated Approach. Houghton Mifflin Company.
Mascull, B. (2002). Business Vocabulary in Use. Cambridge University Press.
Whitehead G. (1975). Economics Made Simple. London: W.H. Allen.