Επιπρόσθετη βιβλιογραφία για μελέτη
Required Readings:
1. McCarthy, K. F., & Jinnett, K. (2001). A new framework for building participation in the arts. Santa Monica, CA: RAND.
2. Gabriel, Y., & Lang, T. (1995). The unmanageable consumer: Contemporary consumption and its fragmentation. London: Sage.
Suggested Readings:
1. Swanson, S. R., Davis, J. C., & Zhao, Y. (2007). Motivations and relationship outcomes: The mediating role of trust and satisfaction. Journal of Nonprofit & Public Sector Marketing, 18, 1-25.
2. Crompton, J. L., & McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24, 425-439.
3. Furnham, A., & Walker, J. (2001). The influence of personality traits, previous experience of art and demographic variables on artistic preference. Personality and Individual Differences, 31, 997–1017.