Mass Communication and the Arts

Course Information
TitleΤέχνη και μαζική επικοινωνία / Mass Communication and the Arts
FacultyEconomic and Political Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorAlexandros Baltzis
Course ID140000197

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 105
OrientationAttendance TypeSemesterYearECTS
Mass CommunicationsCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)425
JournalismElective Course belonging to the selected specialization (Elective Specialization Course)Spring-5

Class Information
Academic Year2016 – 2017
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course, students will know: 1. The main functions of the arts in societies where mass communication is dominant. 2. The basic features of the various forms of art as forms of communication and their peculiarities in late modernity. 3. The characteristics and peculiarities of the system for the production of cultural goods and services. 4. The economic, political, and ideological aspects of the cultural industries.
General Competences
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Appreciate diversity and multiculturality
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
1. Introduction - basic concepts: the arts in pre-modern and modern societies. 2. The development and institutionalization of the modern concept about the arts. 3. Cultural distinctions and the process of industrialization. 4. The debate on mechanical reproduction - theories of mass culture. 5. Cultural industries and the production of culture. 6. The mass culture as a subject for the arts. 7. The arts as a subject for the mass culture. 8. Arts and advertising. 9. Pluralism and postmodernism. 10. Art and social intervention - activist art, alternative forms of artistic expression. 11. The new media and the arts. 12. Summary - preparing for the exams.
art, mass culture, cultural industries, mass media, advertising
Educational Material Types
  • Slide presentations
  • Multimedia
  • Book
  • Peer reviewed articles
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Course Organization
Student Assessment
Multiple choice test.
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
Course Bibliography (Eudoxus)
Walker, J. (2010). Η τέχνη στην εποχή των μέσων μαζικής επικοινωνίας. Θεσσαλονίκη: University Studio Press.
Additional bibliography for study
1. Βερνίκος, Ν., Δασκαλοπούλου, Σ., Μπαντιμαρούδης, Φ., Μπουμπάρης, Ν. - επιμ. (2005). Πολιτιστικές βιομηχανίες. Διαδικασίες, υπηρεσίες, αγαθά. Αθήνα: Κριτική. 2. Becker, H. S. (1984). Art worlds. Berkeley, Los Angeles, London: University of California Press. 3. Benjamin, W. (1978). Δοκίμια για την τέχνη (κεφάλαιο: "Το έργο τέχνης στην εποχή της τεχνικής αναπαραγωγιμότητάς του"). Αθήνα: Κάλβος. 4. Bourdieu, P. (2006). Οι κανόνες της τέχνης. Αθήνα: Πατάκης.
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