Learning Outcomes
Upon successful completion of the course, students will know:
1. The main functions of the arts in societies where mass communication is dominant.
2. The basic features of the various forms of art as forms of communication and their peculiarities in late modernity.
3. The characteristics and peculiarities of the system for the production of cultural goods and services.
4. The economic, political, and ideological aspects of the cultural industries.
Course Content (Syllabus)
1. Introduction - basic concepts: the arts in pre-modern and modern societies.
2. The development and institutionalization of the modern concept about the arts.
3. Cultural distinctions and the process of industrialization.
4. The debate on mechanical reproduction - theories of mass culture.
5. Cultural industries and the production of culture.
6. The mass culture as a subject for the arts.
7. The arts as a subject for the mass culture.
8. Arts and advertising.
9. Pluralism and postmodernism.
10. Art and social intervention - activist art, alternative forms of artistic expression.
11. The new media and the arts.
12. Summary - preparing for the exams.
Keywords
art, mass culture, cultural industries, mass media, advertising
Additional bibliography for study
1. Βερνίκος, Ν., Δασκαλοπούλου, Σ., Μπαντιμαρούδης, Φ., Μπουμπάρης, Ν. - επιμ. (2005). Πολιτιστικές βιομηχανίες. Διαδικασίες, υπηρεσίες, αγαθά. Αθήνα: Κριτική.
2. Becker, H. S. (1984). Art worlds. Berkeley, Los Angeles, London: University of California Press.
3. Benjamin, W. (1978). Δοκίμια για την τέχνη (κεφάλαιο: "Το έργο τέχνης στην εποχή της τεχνικής αναπαραγωγιμότητάς του"). Αθήνα: Κάλβος.
4. Bourdieu, P. (2006). Οι κανόνες της τέχνης. Αθήνα: Πατάκης.