After completing the course students will be capable of deciphering the codes of every spectacle (e.g. TV series, commercials) and comic, in order to extract the enclosed messages and meanings.
Course Content (Syllabus)
Research and mention of various methods of viewing the image accordint to the semiotics of Umberto Eco, Pierre Guiraud, Roland Barthes, Martine Joly et al., along with semiotic analysis of the effect of the TV spot, the comics (Martinidis, Skarpelos), the image in the press etc. Linguistic and semiotic analysis of the publicity image in TV and the press (Chatzisavidis, Svalingou).
Semiotics, Spectacle, Television, Advertisement