Marketing Communications

Course Information
TitleΜάρκετινγκ Επικοινωνιών / Marketing Communications
CodeMM1000
FacultyEconomic and Political Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorParaskevi Dekoulou
CommonYes
StatusActive
Course ID140000205

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 95
OrientationAttendance TypeSemesterYearECTS
Mass CommunicationsElective Course belonging to the selected specialization (Elective Specialization Course)Winter-5
JournalismElective Courses belonging to the otherWinter-5

Class Information
Academic Year2017 – 2018
Class PeriodWinter
Faculty Instructors
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
600107062
Type of the Course
  • Background
Course Category
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction)
Learning Outcomes
Understand concepts of marketing See the technical marketing communications Ability to analyze and implement technical marketing communications
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The course aims to introduce the principles of marketing with emphasis on analysis of how to promote products and sercices. The curriculum includes an introduction to marketing, marketing mix as the product, price, distribution, people, processes and visibility. Advertising, sales promotion, public relations and publicity, sponsorship, direct marketing, e-marketing, personal selling and marketing relationships.
Keywords
marketing communication techniques
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Book
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures39
Laboratory Work
Reading Assigment
Internship
Total39
Student Assessment
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Exam with Problem Solving (Summative)
Bibliography
Course Bibliography (Eudoxus)
Kotler Ph. (2008) μάρκετινγ εκδόσεις επίκεντρο
Additional bibliography for study
journal of marketing communications international journal of advertising research
Last Update
26-06-2013