Course Content (Syllabus)
Introduction to the management of organizations communication. Internal and external environment of organizations communication. The purpose of the agencies of communication. Theories of management.
Levels of management. Operations management. The role of managers of organizations communication. The abilities of managers. Factors that affect the management.
Planning. Species. Decision problems. Management by objectives. Check program.
Organization structures. Planning Department. Design jobs. Range management and hierarchical levels.
Human resource management. Leadership styles in organizations communication. Motivation and motivating employees of organizations communication.
Teamwork. Company communications. Addressing conflicts. Change management. Development of culture and knowledge.
Labor relations in organizations communication. Financial management organizations communication. Investments. Budgets. Indicators.
New technologies and communication agencies. Production program. Marketing and promotion agencies communication.
Process of strategy implementation. Analysis of internal and external environment. Strategy formulation. Implementation. Reassessment.
Strategic competitive advantage. Corporate strategy of vertical integration, horizontal integration, diversification (associated uncorrelated), market penetration, market development, product development (technical portfolio)
Strategic alliances. Collaborations
(Advertising, research and technology, financial services, joint distribution, technology transfer, joint bid, each production
venture funds, collaboration with
public, use common
internal strengths, mutual
an allocation and incentives
acquisitions (Reasons and advantages
Internationalization strategies, definition,
theory of stages, export formats
type: direct, export mediated, licensing, franchising, forms of non-type exhaust: direct
investment, complete property
joint ventures, strategic alliances,