Research Methods in Mass Communication

Course Information
TitleΜέθοδοι Έρευνας Μαζικής Επικοινωνίας (Θ/A) / Research Methods in Mass Communication
FacultyEconomic and Political Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorNikolaos Tsingilis
Course ID140000199

Class Information
Academic Year2017 – 2018
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
Weekly Hours4
Total Hours52
Class ID
Course Type 2016-2020
  • Scientific Area
  • Skills Development
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Language of Instruction
  • Greek (Instruction, Examination)
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Make decisions
  • Work in teams
  • Generate new research ideas
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
In this course, applications of communication science are developed. Students familiarize themselves with the methods and research techniques used in mass communication (questionnaire, content analysis, interview, observation, focus groups and market research, journalistic research), quantitative and qualitative methods, the structure of scientific research and the stages of a research (sampling, purpose, formulation of research questions and hypotheses, structure, references, footnotes).
Educational Material Types
  • Slide presentations
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Course Organization
Laboratory Work
Interactive Teaching in Information Center10
Field trips and participation in conferences / seminars / activities3
Written assigments6
Student Assessment
Formative evaluation during lectures - Written assingment and final exams
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Summative)
  • Written Assignment (Formative, Summative)
  • Oral Exams (Formative)
  • Performance / Staging (Formative)
  • Report (Summative)
  • Labortatory Assignment (Formative)
Course Bibliography (Eudoxus)
Wimmer, R. D., & Dominick, J. R. (2015). Έρευνα στη Μαζική Επικοινωνία: Μια Εισαγωγή (Επιμ. Α. Γαρδικιώτης). Αθήνα: Πεδίο
Additional bibliography for study
Cohen, L., Manion, L., & Morrison, K. (2008). Μεθοδολογία εκπαιδευτικής έρευνας. Αθήνα: Εκδόσεις Μεταίχμιο. Creswell, J. W. (2016). Η έρευνα στην εκπαίδευση: Σχεδιασμός, διεξαγωγή και αξιολόγηση της ποσοτικής και ποιοτικής έρευνας (2η έκδοση). Αθήνα: Εκδοτικό Όμιλος Ιων. Κυριαζή, Ν. (2011). Η κοινωνιολογική έρευνα: Κριτική επισκόπηση των μεθόδων και των τεχνικών. Αθήνα: Εκδόσεις Πεδίο. Ρούσσος, Π., & Τσαούσης, Γ. (2011). Στατιστική στις επιστήμες συμπεριφοράς με τη χρήση του SPSS. Αθήνα: Εκδόσεις Τόπος.
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