Political Marketing

Course Information
TitleΠολιτικό Μάρκετινγκ / Political Marketing
FacultyEconomic and Political Sciences
SchoolPolitical Sciences
Cycle / Level1st / Undergraduate, 2nd / Postgraduate
Teaching PeriodWinter
CoordinatorTheodoros Chatzipantelis
Course ID100001789

Programme of Study: PPS School of Political Sciences (2014-today)

Registered students: 18
OrientationAttendance TypeSemesterYearECTS
DIAKYVERNĪSĪCompulsory Course2110

Class Information
Academic Year2017 – 2018
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Class ID
Mode of Delivery
  • Face to face
Language of Instruction
  • Greek (Instruction, Examination)
Required Courses
  • ΠΕ101 Political Science Methodology
Learning Outcomes
Ability to analyze, describe and compare election campaign Ability to describe and analyze of political competition Ability to analyze surveys and election results Ability to process and compose data from various sources (Greek and foreign, traditional and digital).
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
This course offers empirical (practical) education-not just theoretical analysis of applied politics into three sub-themes: strategy for resources management (financial and human), communication and measurement of public opinion, electoral campaigns (in the context of formal or informal political subjects).
Educational Material Types
  • Slide presentations
  • Multimedia
Course Organization
Laboratory Work501.8
Reading Assigment501.8
Field trips and participation in conferences / seminars / activities250.9
Written assigments802.9
Student Assessment
The evaluation of students takes place in Greek (except foreign Erasmus students) through (a) a written assignment at the end of the course, (b) public presentations by the students during seminars, and (c) an oral examination in the middle of the semester (exam combining formative and deductive functions).
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Oral Exams (Formative, Summative)
  • Performance / Staging (Formative, Summative)
Additional bibliography for study
Butler, Patrick and Neil Collins (1999). A Conceptual Framework for Political Marketing. In Bruce I. Newman (Ed.), Handbook of Political Marketing. Thousand Oaks, CA: Sage Publications. Butler, Patrick and Phil Harris (2009). ‘Considerations on the evolution of political marketing theory’. Marketing Theory, 9(2): 149–64. Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Wayne Binney (2007). Reigniting the Fire: A Contemporary Research Agenda for Social, Political and Nonprofit Marketing. Journal of Public Affairs, 7: 291-304. Kotler, Philip and Sidney J. Levy (1969). ‘Broadening the concept of marketing’. Journal of Marketing,33(1): 10–15. Lees-Marshment, Jennifer (2001). ‘The marriage of politics and marketing’. Political Studies, 49(4): 692–713. Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party's Just Begun. Manchester, U.K.: Manchester University Press. Lees-Marshment, Jennifer (2003). ‘Political marketing: How to reach that pot of gold’. Journal of Political Marketing,2(1): 1–32. Savigny, Heather (2006) ‘Political marketing and the 2005 election: what’s ideology got to do with it?’ in (eds) D. Lilleker, N Jackson, R ScullionThe Political Marketing Election? UK 2005 (Manchester: Manchester University Press) pp81-100 Scammell, Margaret (1999). ‘Political marketing: lessons for political science’. Political Studies, 47(4): 718–39. The SAGE Handbook of Quantitative Methodology for the Social Sciences, D. Kaplan (ed) (SAGE publication 2004) Ανάλυση Δεδομένων και Έρευνα Αγοράς, Δ. Καραπιστόλης (Ανικούλας 2001) An introduction to Survey Research, Polling and Data Analysis, H. F. Weisberg, J. A. Krosnick, B.D. Bowen (Sage, 1996) An economic theory of Democracy, A. Downs (Harper and Row, 1957) Μαθηματικά στις πολιτικές επιστήμες Θ. Χατζηπαντελής & Γ. Ανδρεάδης (ΖΗΤΗ 2006) The future of Election Studies, M.N. Franklin, C. Wlezien (ed) (Pergamon, 2002) The SAGE Handbook of Quantitative Methodology for the Social Sciences, D. Kaplan (ed) (SAGE publication 2004) http://www.campaignsandelections.com Ηλεκτρονική πηγή πληροφοριών για τον εκλογικό ανταγωνισμό -Συναφή επιστημονικά περιοδικά: Σημαντική βιβλιογραφική πηγή για τις ποικίλες θεματικές που σχετίζονται με την εκλογική ανάλυση αποτελούν τα περιοδικά Political Analysis, Electoral Studies, Campaign and Elections, Political Marketing στο οποίο θα κληθούν να ανατρέξουν οι φοιτητές (Το ΑΠΘ διαθέτει συνδρομή στην ηλεκτρονική έκδοση του περιοδικού).
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