STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 10601-MBA-103 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter |
| Coordinator | Niki Glaveli |
| Common | No |
| Status | Active |
| Course ID | 600001064 |
| Academic Year | 2017 – 2018 |
| Class Period | Winter |
| Instructors from Other Categories |
|
| Weekly Hours | 3 |
| Class ID | 600110751
|
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600110751
- eLearning (Moodle):
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Help students:
1. Develop strategic thought and the ability to retrieve, analyse and synthesise data and information to solve
strategic problems.
2. Obtain the required knowledge to explore, understand and evaluate the dimensions of external and internal
business environment, and of the levels of strategy and strategic choices available.
3. Apply knowledge in practice, adapt to new situations, make strategic decisions, be critical/self-critical
and develop creative and causative strategic thinking.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work in teams
- Generate new research ideas
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course attempts to approach business problems that puzzle contemporary companies. The following themes will be discussed:
1. The strategic management model and its phases.
2. The strategic choices available to a company. Which of them are effective and under which circumstances?
(e.g. Blue and red ocean strategy). How can a company achieve (sustainable) competitive advantage? How can
it design and implement
these strategies?
3. How can a company position itself in the market and protect against and/or attack its competitors.
4. How can a company develop and combine its resources and competencies in order to achieve sustainable
competitive advantage?
5. What tools are available to help a manager make effective strategic decisions? E.g. Balanced Scorecard,
strategy maps, Business Model Canvas, Benchmarking.
6. Strategy implementation choices and functional level strategies design.
7. Effective organizational design, leadership, culture and strategy implementation.
Keywords
Strategy, Strategic Management Process, Tools, Sustainable Competitive Adavantage, Positioning
Educational Material Types
- Slide presentations
- Video lectures
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- Use of IT for teaching
- MOODLE
- Use of search engines (Heallink)
- Communication through (ΜOODLE and Ε-mail)
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | 1.3 | ✓ | ✓ | |
| Seminars | 3 | 0.1 | ✓ | ||
| Reading Assigment | 72 | 2.4 | ✓ | ||
| Field trips and participation in conferences / seminars / activities | 3 | 0.1 | ✓ | ||
| Written assigments | 60 | 2 | ✓ | ||
| Exams | 3 | 0.1 | |||
| Total | 180 | 6 |
Student Assessment
Description
• Assignment 40%
• Exams (written) 60%
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Performance / Staging (Formative, Summative)
Bibliography
Additional bibliography for study
Παπαδάκης, Β. (2016). Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α, Θεωρία, 7η έκδοση, Ε. Σ. Μπένου, Αθήνα.
Θερίου, Ν. (2015). Στρατηγική Διοίκηση Επιχειρήσεων, Γ΄ Έκδοση, Εκδ. Κριτική
Gamble, J. E., Peteraf, M.A. and Thompson, A.A. (2015). Essentials of Strategic Management: The quest for Competitive Advantage, 5th ed., NY: McGrawHill.
Gamble, J. E., Peteraf, M.A. and Thompson, A.A. (2015). Essentials of Strategic Management: The quest for Competitive Advantage, 5th ed., NY: McGrawHill.
Hunger, D. and Wheelen, T., (2014). Essentials of Strategic Management, Prentice Hall, 5th ed.
Johnson, M., Whittington R., Angwin D., Regnér, P. and Scholes K. (2014). Exploring Strategy, 10th ed, Prentice Hall.
Barney, J. (2014). Gaining and Sustaining Competitive Advantage, 4th ed Prentice Hall.
Carpenter, M and Sanders, G. (2014). Strategic Management: Text and Cases, 2nd ed, Pearson.
David, F. (2013). Strategic Management Concepts, 14th edition, Prentice Hall.
Mintzberg H, Lambel J, Quinn J and Ghoshal S. (2013). The Strategy Process, 5th ed, Pearson.
Thompson, A., Strickland, A. J. and Gamble, J.E. (2013). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 17th ed, McGraw Hill.
Lynch R.(2012). Strategic Management, 6th ed, Prentice Hall.
Hill, C. and Jones, G. (2012). Strategic Management, 10th ed Houghton Miffin Co.
Hunger D and Wheelen T (2012). Concepts in Strategic Management and Business Policy, 13th ed, Prentice Hall.
Kim, W.C. and Mauborgne, R. (2004). Blue Ocean Strategy, Harvard Business School Press.
Kaplan, R.S. and Norton, D.P (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcome,. Harvard Business School Press.
Kaplan, R.S. and Norton, D.P (1996). The Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press.
Hax, A, Maijuf, N. (1996). The Strategy Concept and Process: A Pragmatic Approach, 2nd ed, Prentice Hall.
Porter, M. E. (1988). Competitive Advantage: Creating and Sustaining Superior Performance, Free Press.
Porter, M. (1980). Competitive Strategy, Free Press.
Porter, M. (1985). Competitive Advantage, Free Press
Last Update
15-11-2017
