SPORT CLUBS MANAGEMENT
| Title | ΟΡΓΑΝΩΣΗ ΑΘΛΗΤΙΚΩΝ ΣΩΜΑΤΕΙΩΝ / SPORT CLUBS MANAGEMENT |
| Code | ΕΠ0233Κ |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Coordinator | Georgios Tzetzis |
| Common | Yes |
| Status | Active |
| Course ID | 600001289 |
| Academic Year | 2017 – 2018 |
| Class Period | Spring |
| Faculty Instructors |
|
| Weekly Hours | 2 |
| Class ID | 600114166
|
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600114166
Learning Outcomes
Students will be able to:
• Learn the key and critical features of the functions of sport management, linking them to the goals of the sports clubs.
• Analyze the sport market and its internal / external environment.
• Learn how to solve problems based on theories
• Develop marketing and public relations plan as well as a sponsorship plan for the sports club.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Make decisions
- Work autonomously
- Work in teams
- Work in an interdisciplinary team
Course Content (Syllabus)
1. The sports industry and the sports organization.
2. The sports club
3. The characteristics of sports managers
4. The characteristics of sports products / services
5. The sport consumer
6. Strategic and functional planning. Problem solving decision-making.
7. Organization and staffing of the functional sections of the sports club
8. Administration leadership and control of the sports club
9. Personnel development and administration. Relationships with parents and partners
10. The marketing plan of the sports club
11. The sponsorship of the sports club
12. Public relations of the sports club
13. Management of sports facilities and sporting events
Keywords
sport management sport marketing
Educational Material Types
- Notes
- Slide presentations
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 25 | 1 | ✓ | ||
| Fieldwork | 25 | 1 | ✓ | ||
| Reading Assigment | 25 | 1 | ✓ | ||
| Project | 25 | 1 | |||
| Total | 100 | 4 |
Student Assessment
Description
Review of bibliography
Project evaluation
Written final exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Summative)
- Written Exam with Extended Answer Questions (Summative)
- Written Assignment (Summative)
- Written Exam with Problem Solving (Summative)
Bibliography
Additional bibliography for study
• Υλικό που έχει αναπτυχθεί στο elearning
• Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport Marketing. Champaign IL: Human Kinetics
• Robinson, M. (2010) Sport Club Management. Champaign IL: Human Kinetics
Last Update
13-06-2017
