Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
Course Content (Syllabus)
Introduction to marketing and marketing functions of agricultural products (standardization, grading, packaging, labeling, processing, storage, transportation, sales promotion, advertising). Production characteristics of agricultural products. Marketing mix. Agricultural products market – prices. Distribution channels, selling – wholesaling – retailing of agricultural products. Marketing cost and efficiency of agricultural products. Marketing research. Consumer behaviour and consumerism. Cooperative marketing. Electronic marketing. International marketing.
Marketing, Sales, Wholesaling, Retailing of agricultural products, Advertising, Prices.