Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
Course Content (Syllabus)
Introduction to sales promotion. Objectives and rural promotional tools. Promotion strategies of agricultural products. Personal sales and direct marketing of agricultural products. Methods and sales theories. Sales promotion and communication. Introduction to advertising of agricultural products. Advertising and communication process. Design marketing plan and advertising program and setting the advertising budget. Economic advertising of agricultural products. Efficiency and effectiveness of advertising of agricultural products. Internet Advertising of agricultural products.
Course Bibliography (Eudoxus)
ΔΙΑΦΗΜΙΣΗ, Εκδότης University Studio Press, 2008, Κωδ.Εύδοξου:17203
ΑΠΟΤΕΛΕΣΜΑΤΙΚΗ ΔΙΑΦΗΜΙΣΗ, Εκδότης Rossili, 2015, Κωδ.Εύδοξου:41957367