CONSUMER BEHAVIOR AND MARKET RESEARCH OF AGRICULTURAL PRODUCTS

Course Information
TitleΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ ΚΑΙ ΕΡΕΥΝΑ ΑΓΟΡΑΣ ΑΓΡ.ΠΡΟΙΟΝΤΩΝ / CONSUMER BEHAVIOR AND MARKET RESEARCH OF AGRICULTURAL PRODUCTS
CodeΝ114Υ
FacultyAgriculture, Forestry and Natural Environment
SchoolAgriculture
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CommonYes
StatusActive
Course ID420001834

Programme of Study: PPS Geōponías (2019-sīmera)

Registered students: 0
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the other1055
AGROTIKĪS OIKONOMIASCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)1055

Programme of Study: UPS School of Agriculture (2011-today)

Registered students: 83
OrientationAttendance TypeSemesterYearECTS
KORMOSElective Courses belonging to the other1055
AGROTIKĪS OIKONOMIASCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)1055

Class Information
Academic Year2018 – 2019
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
600120599
Type of the Course
  • General Knowledge
Course Category
Knowledge Deepening / Consolidation
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
  • Apply knowledge in practice
  • Make decisions
  • Work in teams
  • Work in an international context
  • Design and manage projects
Course Content (Syllabus)
Introduction to Consumer Behavior in relation to agricultural products. Factors affecting consumer behavior (psychological, sociological, anthropological, economic, physical, communicative). Consumer decision making. Perception, learning and attitudes. Store choice and buying behavior. Consumer behavior research of agricultural products. Market research of farm products. Methods of market research. Questionnaire design, sampling, processing and analysis of market research data.
Keywords
Consumer Behavior, Psychological, Sociological, Economic, Anthropological Factors. Manners and Customs.
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures100
Reading Assigment37
Exams3
Total140
Student Assessment
Description
100% written exams
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Exam with Extended Answer Questions (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ ΚΑΙ ΣΤΡΑΤΗΓΙΚΗ ΜΑΡΚΕΤΙΝΓΚ, Εκδόσεις ΣΤΑΜΟΥΛΗΣ, 2011, Κωδ.Εύδοξου:12687654
Last Update
22-01-2019