Economics of Agricultural Marketing

Course Information
TitleΟΙΚΟΝΟΜΙΚΗ ΔΙΑΘΕΣΗΣ ΑΓΡ. ΠΡΟΙΟΝΤΩΝ / Economics of Agricultural Marketing
FacultyAgriculture, Forestry and Natural Environment
Cycle / Level2nd / Postgraduate
Teaching PeriodSpring
Course ID420000539

Class Information
Academic Year2018 – 2019
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Class ID
Digital Course Content
Course Content (Syllabus)
Marketing functions - Marketing mix. Marketing Environment and efficiency. Market structure and performance. Market segmentation. Consumer behaviour. Consumerism. Product life cycle. Prices of agricultural products. Standardization, Packaging, Grading of agricultural products. Processing, Storing, Transportation of agricultural products. - Advertisement of agricultural products. Sales promotion. Marketing finance and risk taking. Selling - Wholesaling - Retailing of agricultural products. Marketing cost and cooperative marketing of agricultural products. Marketing information and research. Marketing channels. International marketing.
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