Economics of Agricultural Marketing
| Title | ΟΙΚΟΝΟΜΙΚΗ ΔΙΑΘΕΣΗΣ ΑΓΡ. ΠΡΟΙΟΝΤΩΝ / Economics of Agricultural Marketing |
| Code | ΑΟΝ703 |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Spring |
| Common | Yes |
| Status | Active |
| Course ID | 420000539 |
| Academic Year | 2018 – 2019 |
| Class Period | Spring |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Class ID | 600120992
|
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600120992
Course Content (Syllabus)
Marketing functions - Marketing mix. Marketing Environment and efficiency. Market structure and performance. Market segmentation. Consumer behaviour. Consumerism. Product life cycle. Prices of agricultural products. Standardization, Packaging, Grading of agricultural products. Processing, Storing, Transportation of agricultural products. - Advertisement of agricultural products. Sales promotion. Marketing finance and risk taking. Selling - Wholesaling - Retailing of agricultural products. Marketing cost and cooperative marketing of agricultural products. Marketing information and research. Marketing channels. International marketing.
Last Update
20-11-2015
