Pharmaceutical Business Administration
| Title | Διοίκηση Φαρμακευτικών Επιχειρήσεων / Pharmaceutical Business Administration |
| Code | ΜΙΦΓ0014 |
| Faculty | Health Sciences |
| School | Medicine |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter |
| Coordinator | Panagiotis Bamidis |
| Common | No |
| Status | Inactive |
| Course ID | 600000119 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 2 |
| Class ID | 600126236
|
Course Type 2016-2020
- General Knowledge
- Scientific Area
- Skills Development
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600126236
- eLearning (Moodle): elearning.med.auth.gr
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
By the end of the course students will be familiar with principles of management in theory and in practie and will be able to:
-define the challenges of managing a pharmaceutical organisation.
-face problems and issues frequently encountered in managing such organisations as well as healthcare services organisations.
-understand the importance and the context of strategic planning by means of use cases from the pharma industry and health services domain
-appreciate the importance of personnel management in such organisations
-appreciate and analyse the legal context within which principles of management are applied in order maximise enterprise benefits as well as social benefits
-explain why communication is important in efficient management
-analyse different modes of management and structuring a pharmaceutical enterprise
-identify the enterprise development challenges
-describe the basic principles of leadership
-explain the importance of quality control and be able to apply different methodologies for it
-understand the role and importance of marketing (classic and digital)
-appreciate the role of new technologies as tools of management, communication and planning
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
-basic principles of management, organisation and operation of pharmaceutical enterprises. Principles of planning
-Resource planning, Personnel management. Conflict resolution
-Quality control: historic evolution, methodologies, tools, case studies and Certification.
-Total quality management
-Knowledge management
-The use of new technologies in managing such organisations
-Marketing (classic and digital): principles, importance, planning, strategic marketing planning
-virtual enterprises, networks of VEs.
Keywords
Business administartion, SME management, business planning, resource planning, personnel management, quality control, strategic planning, knowledge management, marketing
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Multimedia
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 37 | 1.2 | ✓ | ||
| Laboratory Work | 3 | 0.1 | ✓ | ✓ | |
| Reading Assigment | 25 | 0.8 | ✓ | ✓ | |
| Project | 37 | 1.2 | ✓ | ✓ | |
| Written assigments | 14 | 0.5 | ✓ | ||
| Exams | 34 | 1.1 | ✓ | ||
| Total | 150 | 5 |
Student Assessment
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative)
- Written Assignment (Formative)
- Performance / Staging (Formative)
- Report (Formative)
- Labortatory Assignment (Formative)
Bibliography
Course Bibliography (Eudoxus)
Marketing στις υπηρεσίες υγείας
Κωδικός Βιβλίου στον Εύδοξο: 12831456
Έκδοση: 1η/2011
Συγγραφείς: Παύλος Αντ. Σαράφης
ISBN: 978-960-452-132-6
Τύπος: Σύγγραμμα
Διαθέτης (Εκδότης): ΒΗΤΑ ΙΑΤΡΙΚΕΣ ΕΚΔΟΣΕΙΣ ΜΕΠΕ
Additional bibliography for study
Κωσταγιόλας Π., Κατεϊλίδου Δ., Χατζοπούλου Μ. Βελτιώνοντας την ποιότητα στις υπηρεσίες υγείας, Παπασωτηρίου 2009
Last Update
04-06-2016
