Pharmaceutical Business Administration

Course Information
TitleΔιοίκηση Φαρμακευτικών Επιχειρήσεων / Pharmaceutical Business Administration
FacultyHealth Sciences
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter
CoordinatorPanagiotis Bamidis
Course ID600000119

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Faculty Instructors
Instructors from Other Categories
  • Dimitrios Spachos
Weekly Hours2
Class ID
Course Type 2016-2020
  • General Knowledge
  • Scientific Area
  • Skills Development
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
By the end of the course students will be familiar with principles of management in theory and in practie and will be able to: -define the challenges of managing a pharmaceutical organisation. -face problems and issues frequently encountered in managing such organisations as well as healthcare services organisations. -understand the importance and the context of strategic planning by means of use cases from the pharma industry and health services domain -appreciate the importance of personnel management in such organisations -appreciate and analyse the legal context within which principles of management are applied in order maximise enterprise benefits as well as social benefits -explain why communication is important in efficient management -analyse different modes of management and structuring a pharmaceutical enterprise -identify the enterprise development challenges -describe the basic principles of leadership -explain the importance of quality control and be able to apply different methodologies for it -understand the role and importance of marketing (classic and digital) -appreciate the role of new technologies as tools of management, communication and planning
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
-basic principles of management, organisation and operation of pharmaceutical enterprises. Principles of planning -Resource planning, Personnel management. Conflict resolution -Quality control: historic evolution, methodologies, tools, case studies and Certification. -Total quality management -Knowledge management -The use of new technologies in managing such organisations -Marketing (classic and digital): principles, importance, planning, strategic marketing planning -virtual enterprises, networks of VEs.
Business administartion, SME management, business planning, resource planning, personnel management, quality control, strategic planning, knowledge management, marketing
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Multimedia
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Laboratory Work30.1
Reading Assigment250.8
Written assigments140.5
Student Assessment
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative)
  • Written Assignment (Formative)
  • Performance / Staging (Formative)
  • Report (Formative)
  • Labortatory Assignment (Formative)
Course Bibliography (Eudoxus)
Marketing στις υπηρεσίες υγείας Κωδικός Βιβλίου στον Εύδοξο: 12831456 Έκδοση: 1η/2011 Συγγραφείς: Παύλος Αντ. Σαράφης ISBN: 978-960-452-132-6 Τύπος: Σύγγραμμα Διαθέτης (Εκδότης): ΒΗΤΑ ΙΑΤΡΙΚΕΣ ΕΚΔΟΣΕΙΣ ΜΕΠΕ
Additional bibliography for study
Κωσταγιόλας Π., Κατεϊλίδου Δ., Χατζοπούλου Μ. Βελτιώνοντας την ποιότητα στις υπηρεσίες υγείας, Παπασωτηρίου 2009
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