Pharmaceutical Marketing
| Title | Φαρμακευτικό Marketing / Pharmaceutical Marketing |
| Code | ΜΙΦΓ0015 |
| Faculty | Health Sciences |
| School | Medicine |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter |
| Coordinator | Chrysoula Pourzitaki |
| Common | No |
| Status | Inactive |
| Course ID | 600000120 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 2 |
| Class ID | 600126237
|
Course Type 2016-2020
- Background
- General Knowledge
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600126237
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Be critical and self-critical
- Advance free, creative and causative thinking
Educational Material Types
- Notes
- Slide presentations
- Interactive excersises
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.7 | ✓ | ||
| Written assigments | 72 | 2.4 | ✓ | ||
| Exams | 26 | 0.9 | ✓ | ||
| Total | 150 | 5 |
Student Assessment
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative)
- Written Assignment (Formative)
- Performance / Staging (Formative)
- Written Exam with Problem Solving (Formative)
Bibliography
Course Bibliography (Eudoxus)
Φαρμακενημερωτική: Ο Αποτελεσματικότερος Συντελεστής στο Φαρμακευτικό Marketing, 2η έκδοση
Κωδικός Βιβλίου στον Εύδοξο: 41959847
Έκδοση: 2η έκδ./2014
Συγγραφείς: Ησαΐας Σ.
ISBN: 9789963716838
Τύπος: Σύγγραμμα
Marketing στο Νοσοκομείο
Κωδικός Βιβλίου στον Εύδοξο: 8783
Έκδοση: 1
Συγγραφείς: Αναστάσιος Μουμτζόγλου
ISBN: 960-255-189-5
Τύπος: Σύγγραμμα
Marketing στις υπηρεσίες υγείας
Κωδικός Βιβλίου στον Εύδοξο: 12831456
Έκδοση: 1η/2011
Συγγραφείς: Παύλος Αντ. Σαράφης
ISBN: 978-960-452-132-6
Τύπος: Σύγγραμμα
Additional bibliography for study
Brezis M (2008). "Big pharma and health care: unsolvable conflict of interests between private enterprise and public health". Isr J Psychiatry Relat Sci 45 (2): 83–9
Cohen , S. & Roussel, J.,“Strategic Supply Chain Management”, McGraw-Hill, 2005
Simchi-Levy, D., Kaminsky, P. and Simchi-Levy, E., “Managing the Supply Chain: The
Definitive Guide for the Business Professional”, McGraw-Hill, 2004
Smith, Smith, M., “Pharmaceutical Marketing: Strategy and Cases”, Haworth Press, 1991
Vandermerwe, S. and Atun, R., Imperial College Tanaka Business School Case 502-023-1:
“Pharmalife A: Deciding Whether to Build a Web-based Services Company from Scratch”,
2002
Last Update
17-09-2015
