Pharmaceutical Marketing

Course Information
TitleΦαρμακευτικό Marketing / Pharmaceutical Marketing
FacultyHealth Sciences
Cycle / Level2nd / Postgraduate
Teaching PeriodWinter
CoordinatorChrysoula Pourzitaki
Course ID600000120

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Faculty Instructors
Instructors from Other Categories
  • Christos Martakos
Weekly Hours2
Class ID
Course Type 2016-2020
  • Background
  • General Knowledge
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Educational Material Types
  • Notes
  • Slide presentations
  • Interactive excersises
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Written assigments722.4
Student Assessment
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative)
  • Written Assignment (Formative)
  • Performance / Staging (Formative)
  • Written Exam with Problem Solving (Formative)
Course Bibliography (Eudoxus)
Φαρμακενημερωτική: Ο Αποτελεσματικότερος Συντελεστής στο Φαρμακευτικό Marketing, 2η έκδοση Κωδικός Βιβλίου στον Εύδοξο: 41959847 Έκδοση: 2η έκδ./2014 Συγγραφείς: Ησαΐας Σ. ISBN: 9789963716838 Τύπος: Σύγγραμμα Marketing στο Νοσοκομείο Κωδικός Βιβλίου στον Εύδοξο: 8783 Έκδοση: 1 Συγγραφείς: Αναστάσιος Μουμτζόγλου ISBN: 960-255-189-5 Τύπος: Σύγγραμμα Marketing στις υπηρεσίες υγείας Κωδικός Βιβλίου στον Εύδοξο: 12831456 Έκδοση: 1η/2011 Συγγραφείς: Παύλος Αντ. Σαράφης ISBN: 978-960-452-132-6 Τύπος: Σύγγραμμα
Additional bibliography for study
Brezis M (2008). "Big pharma and health care: unsolvable conflict of interests between private enterprise and public health". Isr J Psychiatry Relat Sci 45 (2): 83–9 Cohen , S. & Roussel, J.,“Strategic Supply Chain Management”, McGraw-Hill, 2005 Simchi-Levy, D., Kaminsky, P. and Simchi-Levy, E., “Managing the Supply Chain: The Definitive Guide for the Business Professional”, McGraw-Hill, 2004 Smith, Smith, M., “Pharmaceutical Marketing: Strategy and Cases”, Haworth Press, 1991 Vandermerwe, S. and Atun, R., Imperial College Tanaka Business School Case 502-023-1: “Pharmalife A: Deciding Whether to Build a Web-based Services Company from Scratch”, 2002
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