Media Economics

Course Information
TitleΟικονομία των ΜΜΕ / Media Economics
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorParaskevi Dekoulou
Course ID140000004

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 197
OrientationAttendance TypeSemesterYearECTS
GenericCompulsory Course114

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Total Hours39
Class ID
Course Type 2016-2020
  • Background
Course Type 2011-2015
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
• Know the basic characteristics of the economic dimension of media • To learn the foundations of the economics of media • To understand the role of the economic dimension the media • To sensitize on methodological and practical issues relating to the economy of the media • to practice analyzing and interpreting the economics of media
General Competences
  • Apply knowledge in practice
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction to Media Economics. The ownership of media. Media and public goods. The degree of concentration of market experiences of media. Strategic competitive advantage of experiences of media organizations. Intense competition and experiences of media market. Strategic alliances experiences of media organizations. The role of advertising and measurement media market. The role of new technologies in the media market. Organisations media a set of contracts. Competition among media industries.
media economics competition market
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Book
Course Organization
Student Assessment
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Assignment (Summative)
Course Bibliography (Eudoxus)
Αλαν Αλμπαραν (2004) Οικονομία των μμε, εκδόσεις university studio press
Additional bibliography for study
articles from the journal of media economics, international journal on media management and journal of media business studies
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