Course Content (Syllabus)
The course gives a basic understanding of the technical means of using the social media in order to discover, create and distribute news. The course begins with a basic introduction to online social networking and its evolution and then deals with the online communities and the popular social networks (Twitter, Facebook, Google+, LinkedIn, YouTube, Flickr, Instagram, SoundCloud, etc.) with an emphasis on how journalists using them to researching their stories, sourcing information, publishing and promoting content and monitoring the social impact.
Course Structure:
1. Introduction
2. Popular Social Networking Platforms
3. Online Communities
4. Online Forum Solutions
5. Blogs
6. Facebook
7. Twitter
8. LinkedIn
9. Google+
10. Media Sharing Platforms (YouTube, SoundCloud, Flickr, etc.)
11. User Generated Content
12. Tools for Information Discovery and Multiple Account Management
13. Social Media Monitoring Tools
14. The role of Smartphones in Social Networking
Additional bibliography for study
Β. Συμπληρωματική Βιβλιογραφία
- Networks, Crowds, and Markets: Reasoning about a Highly Connected World, D. Easley, J. Kleinberg, Cambridge University Press, 2010
- Social Media: A Critical Introduction, Christian Fuchs, SAGE Publications, 2013
- Social Networking Spaces: From Facebook to Twitter and Everything In Between, Todd Kelsey, Apress, 2010
- The Art of Community, Jono Bacon, O’Reilly Media, 2012
- The social media marketing book, Dan Zarrella, O’Reilly Media, 2010
- The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yochai Benkler, Yale University Press, 2006