Advertising Techniques

Course Information
TitleΤεχνικές διαφήμισης / Advertising Techniques
FacultyEconomic and Political Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorVasiliki Banou
Course ID140000121

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 108
OrientationAttendance TypeSemesterYearECTS
Mass CommunicationsElective Course belonging to the selected specialization (Elective Specialization Course)Winter-5
JournalismElective Courses belonging to the otherWinter-5

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Learning Outcomes
After complete the attendance of the subject students: KNOW the most important "secrets" of the Advertising Process-CAN decide if they are interested in Advertising in a professional perspective-RELISE the advertising procedure as a Communication application-CAN figure out the connection between a society and its market with Advertising.
General Competences
  • Apply knowledge in practice
  • Work in teams
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Greece through Advertising. 1940- nowadays.Advertising, Public Relations and Marketing as related fields.Advertising Agencies and shops.The process of the production of a message.Special references to certain advertised products.Forms of advertising and campaigns
advertising process, related fields
Educational Material Types
  • Notes
  • Slide presentations
  • Interactive excersises
Course Organization
Student Assessment
Student Assessment methods
  • Written Assignment (Formative)
  • Oral Exams (Formative)
  • Performance / Staging (Formative)
Additional bibliography for study
H Ελλάδα μέσα από την Διαφήμιση(Φ.Παπαπολύζος, Κ. Μαρτζούκος-εκδόσεις ΟΜΙΚΡΟΝ) Διαφημίζοντας (Κ. Γκόμπλιας) Η Διαφήμιση και τα μυστικά της(Θ. Κουτούπης-εκδόσεις ΓΑΛΑΙΟΣ) Η Διαφήμιση όπως θα θέλατε να την ξέρετε(Σ. Καλαιτζής-εκδόσεις Leader books)
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