Advertising Techniques
| Title | Τεχνικές διαφήμισης / Advertising Techniques |
| Code | MM2800 |
| Faculty | Social and Economic Sciences |
| School | Journalism and Mass Communications |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Vasiliki Banou |
| Common | No |
| Status | Active |
| Course ID | 140000121 |
| Academic Year | 2018 – 2019 |
| Class Period | Winter |
| Instructors from Other Categories |
|
| Weekly Hours | 3 |
| Total Hours | 39 |
| Class ID | 600128170
|
Class Schedule
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 4 - ΝΟΠΕ 1ος όροφος (162) |
| Calendar | Δευτέρα 09:00 έως 11:30 |
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600128170
- At the Website of the School:
Learning Outcomes
After complete the attendance of the subject students: KNOW the most important "secrets" of the Advertising Process-CAN decide if they are interested in Advertising in a professional perspective-RELISE the advertising procedure as a Communication application-CAN figure out the connection between a society and its market with Advertising.
General Competences
- Apply knowledge in practice
- Work in teams
- Advance free, creative and causative thinking
Course Content (Syllabus)
Greece through Advertising. 1940- nowadays.Advertising, Public Relations and Marketing as related fields.Advertising Agencies and shops.The process of the production of a message.Special references to certain advertised products.Forms of advertising and campaigns
Keywords
advertising process, related fields
Educational Material Types
- Notes
- Slide presentations
- Interactive excersises
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ||||
| Total | 39 |
Student Assessment
Student Assessment methods
- Written Assignment (Formative)
- Oral Exams (Formative)
- Performance / Staging (Formative)
Bibliography
Additional bibliography for study
H Ελλάδα μέσα από την Διαφήμιση(Φ.Παπαπολύζος, Κ. Μαρτζούκος-εκδόσεις ΟΜΙΚΡΟΝ)
Διαφημίζοντας (Κ. Γκόμπλιας)
Η Διαφήμιση και τα μυστικά της(Θ. Κουτούπης-εκδόσεις ΓΑΛΑΙΟΣ)
Η Διαφήμιση όπως θα θέλατε να την ξέρετε(Σ. Καλαιτζής-εκδόσεις Leader books)
Last Update
06-07-2013
