Media Managment

Course Information
TitleΟργάνωση και διοίκηση των Μέσων Μαζικής Επικοινωνίας / Media Managment
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorParaskevi Dekoulou
Course ID140000016

Programme of Study: UPS School of Journalism and Mass Communications (2010-today)

Registered students: 166
OrientationAttendance TypeSemesterYearECTS
GenericCompulsory Course425

Programme of Study: Erasmus Plus Programme

Registered students: 1
OrientationAttendance TypeSemesterYearECTS

Class Information
Academic Year2018 – 2019
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
  • English (Instruction, Examination)
Learning Outcomes
understanding of the media management case analysis applying concepts
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction to the management of organizations communication. Internal and external environment of organizations communication. The purpose of the agencies of communication. Theories of management. Levels of management. Operations management. The role of managers of organizations communication. The abilities of managers. Factors that affect the management. Planning. Species. Decision problems. Management by objectives. Check program. Organization structures. Planning Department. Design jobs. Range management and hierarchical levels. Human resource management. Leadership styles in organizations communication. Motivation and motivating employees of organizations communication. Teamwork. Company communications. Addressing conflicts. Change management. Development of culture and knowledge. Labor relations in organizations communication. Financial management organizations communication. Investments. Budgets. Indicators. New technologies and communication agencies. Production program. Marketing and promotion agencies communication. Process of strategy implementation. Analysis of internal and external environment. Strategy formulation. Implementation. Reassessment. Strategic competitive advantage. Corporate strategy of vertical integration, horizontal integration, diversification (associated uncorrelated), market penetration, market development, product development (technical portfolio) Strategic alliances. Collaborations (Advertising, research and technology, financial services, joint distribution, technology transfer, joint bid, each production venture funds, collaboration with public, use common internal strengths, mutual an allocation and incentives alliances, mergers acquisitions (Reasons and advantages disadvantages procedures). Internationalization strategies, definition, theory of stages, export formats type: direct, export mediated, licensing, franchising, forms of non-type exhaust: direct investment, complete property joint ventures, strategic alliances, acquisitions, contracts.
media, management
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
  • Book
Course Organization
Written assigments391.6
Student Assessment
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative)
  • Written Assignment (Formative, Summative)
Course Bibliography (Eudoxus)
Τσουρβάκας Γιώργος (2012) Μάνατζμεντ οργανισμών επικοιωνίας και πολιτισμού εκδόσεις university studio press
Additional bibliography for study
international journal on media management
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