SPORTS MANAGMENT

Course Information
TitleΟΡΓΑΝΩΣΗ ΚΑΙ ΔΙΟΙΚΗΣΗ ΤΟΥ ΑΘΛΗΤΙΣΜΟΥ / SPORTS MANAGMENT
Code471
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorKonstantinos Alexandris
CommonNo
StatusActive
Course ID400000336

Class Information
Academic Year2018 – 2019
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Class ID
600129378
Course Type 2016-2020
  • Background
  • General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
To introduce the main principles of management and marketing applied in the sport industry
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work in an interdisciplinary team
  • Design and manage projects
  • Respect natural environment
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction The Sport Marketing Management Principles The Sport Product Market Segmentation Sponsorship The business environment Sponsorship 2 HRM 1 HRM 2 Marketing Plan Revision
Keywords
Sport Management
Educational Material Types
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures75
Seminars
Total75
Student Assessment
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Αλεξανδρής, Κ. (2015). Αρχές Μάνατζμεντ και Μάρκετινγκ Οργανισμών και Επιχειρήσεων Αθλητισμού και Αναψυχής. Θεσ/νίκη: Εκδόσεις Χριστοδουλίδη
Last Update
07-10-2019