STRATEGIC MANAGEMENT
| Title | ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ / STRATEGIC MANAGEMENT |
| Code | 12ΥΖ02 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Aikaterini Kampouri |
| Common | Yes |
| Status | Active |
| Course ID | 600000318 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 464
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | Elective Courses belonging to the other | 7 | 4 | 6 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 7 | 4 | 6 |
| Academic Year | 2019 – 2020 |
| Class Period | Winter |
| Instructors from Other Categories |
|
| Weekly Hours | 4 |
| Class ID | 600147228
|
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600147228
- eLearning (Moodle):
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
The expected learning outcomes for students are to comprehend the basic concepts of Strategic Management, to become familiar with the process of recognizing the strategic challenges faced by companies/organizations and develop the skills for designing, selecting and implementing the appropriate strategies that will ensure their viability and development through time.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The course syllabus includes:
1) The content, importance and dimensions of Strategic Management (SM)
2) The basic model of the SM process and its faces and more precisely: Set mission, vision and targets, external
and internal environment analysis, SWOT analysis, the levels of strategy and the choice of strategy, strategy
implementation, evaluation and feedback
3) The different types of strategy options available at different levels,SM tools, systems, methods, procedures
and models
4) Case studies: study and analysis, in order to connect theory to practice
Keywords
Strategic management, Sustainable Competitice Advantage, Strategic Management Process and Tools
Educational Material Types
- Notes
- Slide presentations
- Video lectures
- Interactive excersises
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
- Use of IT for teaching
- MOODLE
- Use of search engines (Heallink)
- Communication through (ΜOODLE and Ε-mail)
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 52 | 1.9 | ✓ | ||
| Seminars | 4 | 0.1 | |||
| Reading Assigment | 80 | 2.9 | ✓ | ✓ | |
| Field trips and participation in conferences / seminars / activities | 4 | 0.1 | ✓ | ||
| Written assigments | 26 | 0.9 | ✓ | ✓ | |
| Exams | 2 | 0.1 | |||
| Total | 168 | 6 |
Student Assessment
Description
- Participating in class and activities
- Team Coursework
- Final exams (oral or written)
Student Assessment methods
- Written Exam with Short Answer Questions (Formative, Summative)
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Oral Exams (Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Παπαδάκης, Β. (2016). Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α, Θεωρία, Έκδοση 7η, Ε. Σ.
Μπένου, Αθήνα, ISBN: 978-960-359-119-1 (Κωδ. Εύδοξου: 50659970)
2. Hill W.L. C., Schilling A. M. and Gareth, J.R. (2018). Στρατηγικό Μάνατζμεντ-Μια Ολοκληρωμένη Προσέγγιση - Θεωρία
και Μελέτες Περίπτωσης, 1η εκδ. BROKEN HILL PUBLISHERS LTD, Αθήνα, ISBN: 9789925563524 (Κωδ. Εύδοξου: 577107332)
3. Rothaermel, F.T (2018). Στρατηγικό Μάνατζμεντ, 1η εκδ. ROSILI, Αθήνα, ISBN: 9786185131364 (Κωδ. Εύδοξου:
68382389).
4. Γεωργόπουλος, Ν. (2013). Στρατηγικό Μάνατζμεντ. Έκδοση 3η, Ε. Σ. Μπένου, Αθήνα, ISBN: 978-960-8249-95-0 (Κωδ.
Εύδοξου: 68383883)
Additional bibliography for study
1. Rothaermel, F. (2012), Strategic Management: Concepts, McGraw-Hill/Irwin; 1st Ed.
2. Pearce, J. anf Robinson, R. (2012), Strategic Management, McGraw-Hill/Irwin; 13 edition
3. Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation. Wiley.
4. Johnson, J., Scholes, K and Whittington R. (2010), Exploring Corporate Strategy, Prentice Hall, 9th Ed.
5. Carpenter, M. A. and Sanders, W. G. (2007). Strategic management: a dynamic perspective: concepts and cases. Pearson/Prentice Hall. Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.C3772.
6. Hill, C. W. L. and Jones, G. R.(2009). Theory of strategic management. South-Western, Cengage Learning Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD70.U5H544.
7. Hunger, J. D and Wheelen, T. L. (2007). Essentials of strategic management. Pearson Prentice Hall, Βιβλιοθήκη Τμήματος Οικονομικών Επιστημών, HD30.28.H867.
8. Wheelen, Th. L and Hunger, J. David (1998). Strategic management and business policy: entering 21st century global society. Addison- Wesley, Βιβλιοθήκη Τμημ. Μηχανολόγων - Μηχανικών, HD30.28.W43.
9. Gamble, J. E., Peteraf, M.A. and Thompson, A.A. (2015).Essentials of Strategic Management: The quest for Competitive Advantage, 5th ed., NY: McGrawHill.
Last Update
21-11-2020
