RETAIL AND DISTRIBUTION MANAGEMENT
| Title | ΔΙΟΙΚΗΣΗ ΛΙΑΝΙΚΟΥ ΕΜΠΟΡΙΟΥ ΚΑΙ ΔΙΚΤΥΟΥ ΔΙΑΝΟΜΗΣ / RETAIL AND DISTRIBUTION MANAGEMENT |
| Code | 12ΕΣ15 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Spring |
| Coordinator | Christina Boutsouki |
| Common | Yes |
| Status | Active |
| Course ID | 600016381 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 99
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | Elective Courses belonging to the other | 6 | 3 | 3 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | Elective Course belonging to the selected specialization (Elective Specialization Course) | 6 | 3 | 3 |
| Academic Year | 2019 – 2020 |
| Class Period | Spring |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600147349
|
Class Schedule
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 3 (161) |
| Calendar | Τετάρτη 17:00 έως 20:00 |
Course Type 2016-2020
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600147349
- At the Website of the School:
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=3879
Language of Instruction
- Greek (Instruction, Examination)
Prerequisites
General Prerequisites
Basic understanding of Principles of Marketing
Learning Outcomes
Students are acquainted with the various theories of retail evolution, the strategies of retail internationalisation and the management of retail organisations overall. Particularly students are trained on retail location strategies, merchandising techniques and retail atmospherics.
All strategies are presented and discussed through case study analysis.
General Competences
- Apply knowledge in practice
- Adapt to new situations
- Work autonomously
- Work in teams
- Advance free, creative and causative thinking
Course Content (Syllabus)
Retailing is becoming consistently more important in economic terms. In highly developed countries, retailing is assuming more and more of a leadership role in the distribution channel. In transformation and emerging countries, changes in retailing structures become apparent.
Retail Management examines the dynamic development of retailing. It looks into the various strategy concepts adopted by retailing companies and their implementation. The specific areas it discusses
1. formats and players in retailing
2. growth, internationalisation and positioning strategies
3. store location, merchandise and category management, pricing, instore marketing and customer relationship management
4. purchasing strategies, modern concepts of physical distribution.
Keywords
Retail management, internationalisation of retailing, atmospherics, location
Educational Material Types
- Slide presentations
- Video lectures
- Multimedia
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 45 | 1.6 | |||
| Fieldwork | 10 | 0.4 | ✓ | ||
| Reading Assigment | 10 | 0.4 | |||
| Project | 10 | 0.4 | ✓ | ||
| Written assigments | 10 | 0.4 | ✓ | ✓ | |
| Total | 85 | 3.0 |
Student Assessment
Description
The course assessment is based on overall, final exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Formative)
- Written Assignment (Summative)
- Performance / Staging (Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Levy, M., Weitz, B. and Grewal, D. "Μάνατζμανετ Λιανικών Πωλήσεων", Broken Hill, Κύπρος, 2020.
2. Zentes, J., Morschett D. & Schramm-Klein H., "Στρατηγικό Μάνατζμεντ Λιανικών Πωλήσεων", εκδόσεις Παπασωτηρίου, Αθήνα 2008.
Additional bibliography for study
- Τζωρτζάκης, Κ., Τζωρτζάκη, Α., Μάρκετινγκ Λιανικού χονδρικού Εμπορίου, Εκδόσεις Rosili, Αθήνα, 1998.
- Bromley, R.D., Thomas, C., Retail Change: contemporary issues, UCL Press, 1993.
- Dawson, J., Dupuis, M., European Cases in Retailing, Blackwell, 1999.
- Oldfield, B., Schmidt, R., Clarke, I., Hart, C., Kirkup, M., Contemporary cases in Retail Operations Management, Macmillan, London, 2000.
- Rosenbloom, B., Marketing Channels: a management view, The Dryden Press, 1995.
- Stern, L.W., El-Ansary A., Marketing Channels, Prentice Hall, 1992
- Varley, R., Retail Product Management: buying and merchandising, Routledge, London, 2003.
Last Update
21-01-2021
