RETAIL AND DISTRIBUTION MANAGEMENT

Course Information
TitleΔΙΟΙΚΗΣΗ ΛΙΑΝΙΚΟΥ ΕΜΠΟΡΙΟΥ ΚΑΙ ΔΙΚΤΥΟΥ ΔΙΑΝΟΜΗΣ / RETAIL AND DISTRIBUTION MANAGEMENT
Code12ΕΣ15
FacultyEconomic and Political Sciences
SchoolEconomics
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorChristina Boutsouki
CommonYes
StatusActive
Course ID600016381

Programme of Study: UPS School of Economics (2013-today)

Registered students: 99
OrientationAttendance TypeSemesterYearECTS
OIKONOMIASElective Courses633
DIOIKĪSĪ EPICΗEIRĪSEŌNElective Course belonging to the selected specialization (Elective Specialization Course)633

Class Information
Academic Year2019 – 2020
Class PeriodSpring
Faculty Instructors
Weekly Hours3
Class ID
600147349
Type of the Course
  • Scientific Area
Course Category
Specific Foundation / Core
Mode of Delivery
  • Face to face
  • Distance learning
Language of Instruction
  • Greek (Instruction, Examination)
Prerequisites
General Prerequisites
Basic understanding of Principles of Marketing
Learning Outcomes
Students are acquainted with the various theories of retail evolution, the strategies of retail internationalisation and the management of retail organisations overall. Particularly students are trained on retail location strategies, merchandising techniques and retail atmospherics. All strategies are presented and discussed through case study analysis.
General Competences
  • Apply knowledge in practice
  • Adapt to new situations
  • Work autonomously
  • Work in teams
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Retailing is becoming consistently more important in economic terms. In highly developed countries, retailing is assuming more and more of a leadership role in the distribution channel. In transformation and emerging countries, changes in retailing structures become apparent. Retail Management examines the dynamic development of retailing. It looks into the various strategy concepts adopted by retailing companies and their implementation. The specific areas it discusses 1. formats and players in retailing 2. growth, internationalisation and positioning strategies 3. store location, merchandise and category management, pricing, instore marketing and customer relationship management 4. purchasing strategies, modern concepts of physical distribution.
Keywords
Retail management, internationalisation of retailing, atmospherics, location
Educational Material Types
  • Slide presentations
  • Video lectures
  • Multimedia
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures451.6
Fieldwork100.4
Reading Assigment100.4
Project100.4
Written assigments100.4
Total853.0
Student Assessment
Description
The course assessment is based on overall, final exams
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Summative)
  • Written Exam with Short Answer Questions (Formative)
  • Written Assignment (Summative)
  • Performance / Staging (Summative)
Bibliography
Course Bibliography (Eudoxus)
1. Levy, M., Weitz, B. and Grewal, D. "Μάνατζμανετ Λιανικών Πωλήσεων", Broken Hill, Κύπρος, 2020. 2. Zentes, J., Morschett D. & Schramm-Klein H., "Στρατηγικό Μάνατζμεντ Λιανικών Πωλήσεων", εκδόσεις Παπασωτηρίου, Αθήνα 2008.
Additional bibliography for study
- Τζωρτζάκης, Κ., Τζωρτζάκη, Α., Μάρκετινγκ Λιανικού χονδρικού Εμπορίου, Εκδόσεις Rosili, Αθήνα, 1998. - Bromley, R.D., Thomas, C., Retail Change: contemporary issues, UCL Press, 1993. - Dawson, J., Dupuis, M., European Cases in Retailing, Blackwell, 1999. - Oldfield, B., Schmidt, R., Clarke, I., Hart, C., Kirkup, M., Contemporary cases in Retail Operations Management, Macmillan, London, 2000. - Rosenbloom, B., Marketing Channels: a management view, The Dryden Press, 1995. - Stern, L.W., El-Ansary A., Marketing Channels, Prentice Hall, 1992 - Varley, R., Retail Product Management: buying and merchandising, Routledge, London, 2003.
Last Update
20-11-2020