With the completion of the course the students will be able to:
- Understand what we mean by visual culture in the context of American culture
- Examine how mass media/social media/advertisements/TV/cinema work in the context of American contemporary culture
- Examine the connection between the above mentioned media cultural practices in relation to American literary production
- Examine how to read images
- Examine how images work in relation to the way we understand and perceive the real
- Comment on the socio-cultural factors (history, politics, race, gender, class) that determine and control the content of mass media.
Course Content (Syllabus)
This course explores the various ways that visual mass media in the United States - cinema, television, advertisement, as well as new media - shape and determine the public' s perception of the world events. Without a doubt, visual culture has become a predominant epistemological tool in today' s society. The public has grown to rely heavily on images as a means of making sense of socio-political, historical, and cultural phenomena. The course considers the media effects on individuals, social groups (women, racial groups and the figure of the working-class male) as well as society at large.
visual culture, american literature and culture, history, politics, gender, race, class, social media, cinema, TV, advertisements
Additional bibliography for study
Essays/Book chapters by Walter Benjamin, Stuart Hall, John Berger, Marshall McLuhan, Jean Baudrillard, Roland Barthes, and Henry Jenkins.