INTERNATIONAL MARKETING
| Title | ΔΙΕΘΝΕΣ ΜΑΡΚΕΤΙΝΓΚ / INTERNATIONAL MARKETING |
| Code | 12ΕΖ09 |
| Faculty | Social and Economic Sciences |
| School | Economics |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter |
| Coordinator | Nikoletta theofania Siamagka |
| Common | Yes |
| Status | Active |
| Course ID | 600018241 |
Programme of Study: UPS School of Economics (2013-today)
Registered students: 81
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| OIKONOMIAS | Elective Courses belonging to the other | 7 | 4 | 3 |
| DIOIKĪSĪ EPICΗEIRĪSEŌN | Elective Course belonging to the selected specialization (Elective Specialization Course) | 7 | 4 | 3 |
| Academic Year | 2019 – 2020 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600149415
|
Class Schedule
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 1 (159) |
| Calendar | Τετάρτη 14:00 έως 16:00 |
| Building | Αμφιθέατρο ΝΟΕ |
| Floor | Όροφος 1 |
| Hall | ΑΙΘΟΥΣΑ 2 (160) |
| Calendar | Τετάρτη 16:00 έως 17:00 |
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600149415
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=12060
Language of Instruction
- Greek (Instruction, Examination)
Prerequisites
Required Courses
- 12ΥΔ03 INTRODUCTION TO MARKETING
General Prerequisites
Understanding of the basic principles of marketing is required.
Learning Outcomes
Following the completion of the module, students will: a) be in the position to identify opportunities in international markets, b) assess international marketing strategies, c) be able to offer customer value through the international marketing practices, d) to improve competitive advantages in international markets.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Make decisions
- Appreciate diversity and multiculturality
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
The module is structured across two main sections; firstly the international marketing environment and following this, the design and implementation of the international marketing plan. The topics covered in this module include the scanning of the international marketing environment, the research in international markets, the decisions regarding the potential entry modes as well as decisions regarding the international marketing mix (product, place, promotion and price).
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 36 | 1.3 | ✓ | ||
| Fieldwork | 4 | 0.1 | ✓ | ||
| Reading Assigment | 42 | 1.5 | ✓ | ||
| Exams | 2 | 0.1 | ✓ | ||
| Total | 84 | 3 |
Student Assessment
Description
This module is assessed through a written exam and a quiz that includes multiple choice questions.
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Summative)
- Written Exam with Extended Answer Questions (Summative)
- Quiz
Bibliography
Course Bibliography (Eudoxus)
Αυλωνίτης Γ. , Λυμπερόπουλος Κ., Τζαναβάρας Β., Σύγχρονες Στρατηγικές Μάρκετινγκ για Διεθνείς Αγορές, Rosili
Additional bibliography for study
Cateora, P. & J. Graham (2003), Διεθνές Μάρκετινγκ, Εκδόσεις Παπαζήση (Α + Β Τόμος)
Czinkota, M. R. & I. A. Ronkainen (1997), International Marketing, Thomas Learning: London.
Hollensen, S. (2008), Essentials of Global Marketing, Pearson Education –Prentice Hall: Essex, UK.
Πανηγυράκης Γ. (2017), Διεθνές Μάρκετινγκ, Εκδόσεις Σταμούλη
Last Update
20-11-2020
