Learning Outcomes
Course through which:
Familiarize students with basic knowledge of setting up and running a business.
Approaching and highlighting the concept of "entrepreneurship" as well as the concept of "innovation".
The ability of students to combine entrepreneurship and innovation with the knowledge and skills acquired during theological studies.
Course Content (Syllabus)
The course includes seminars related to knowledge of the creation of a start-up and the content of the word “innovation” in relation to entrepreneurship.
(1) The concept of entrepreneurship. Technology- Innovation- Entrepreneurship. The profile of the modern businessman.
(2) Basic Management Principles for SMEs.
(3) Basic Marketing Principles for SMEs. S.W.O.T. Analysis
(4) Investment Programs.
(5) Social entrepreneurship
(6) Sources of finance for setting up a start-up or financing an innovative idea.
(7) Entrepreneurship and economic development.
(8) Entrepreneurship and higher education.
(9) Innovative ideas and start up companies
(10)Educational visit in innovative business
(11)Educational visit in innovative business
(12) Educational visit in innovative business
(13) Educational visit in innovative business
Keywords
Economy, business, enterprising, innovation, marketing, business plan, investments, financing.
Additional bibliography for study
1. Η. Γωνιάδης, Γ. Χατζηκωνσταντίνου, Επιχειρηματικότητα και Καινοτομία, εκδ. Gutenberg, Αθήνα 2009.
2. Π. Πιπερόπουλος, Επιχειρηματικότητα, Καινοτομία και Business Glasters, εκδ. Πανεπιστήμιο Μακεδονίας, Θεσσαλονίκη 2007.
3. Ε. Σκαλίδης, Εισαγωγή στο εμπορικό δίκαιο, εκδ. Ius, Θεσσαλονίκη 52000.
4. Σ. Ιωαννίδης, Επιχείρηση και επιχειρηματικότητα, εκδ. Παπαζήση, Αθήνα 2000.
5. Ζ. Γεωργαντά, Επιχειρηματικότητα και καινοτομίες: Το management της επιχειρηματικής καινοτομίας, εκδ. Ανικούλα, Θεσσαλονίκη 2003.
6. Ηλεκτρονική Συλλογή εκπαιδευτικού υλικού (CD) που διανέμεται στα πλαίσια του μαθήματος.