Learning Outcomes
1.Understand the basic concepts of microeconomic theory
2.Recognize the importance of market forces (demand and supply), market balance and government interventions in market balance
3.Design short-term production cost curves
4.Distinguish the differences between the different forms of market structures (perfect competition, monopoly, monopolistic competition, oligopoly)
5.Understand the basic concepts and methods (SWOT, PEST-DG, KSF) required by a business plan
6.Develop a business plan
Course Content (Syllabus)
A) Basic concepts of microeconomic theory, definitions. Market forces: demand and supply. Market balance. Government interventions. Elasticity of demand. Productivity curve. Cost and production: short-run cost curves, production rules. Basic types of market structures: perfect competition, monopoly, monopolistic competition, oligopoly. Consumer behavior.
B) Introduction: business plan concept, definitions, utility, advantages. Business plan structure. Internal - External business environment analysis (SWOT, PEST-DG). Competitor analysis (KSF method). Marketing planning. Business risk.
Course Bibliography (Eudoxus)
1. Κέφης, Β., Παπαζαχαρίου, Π., 2013. Το επιχειρηματικό όραμα σε Business Plan, εκδόσεις Κριτική.
2. Mankiw, G., Taylor, M., 2016. Οικονομική - Μικροοικονομική, Επιστημονική Επιμέλεια: Αθανάσιος Μανιάτης, εκδόσεις Τζιόλα.
Additional bibliography for study
- Barrow, C., Brown, R., Clarke, L., 2006. The Successful Entrepreneur's Guidebook: Where you are Now, Where you Want to be and How to Get There, Kogan Page, 2nd edition, London and Philadelphia.
- Davis, M., Aquilano, N., Chase, R., 2002. Fundamentals of Operations Management, McGraw-Hill.
- International Federation of Accountants (IFAC), 2006. Business planning guide: practical applications for SMEs.
- Katz, J., Green, R., 2007. Entrepreneurial Small Business, McGraw-Hill/Irwin.
- Smith , R., Smith, J., 2004. Entrepreneurial finance, 2nd edition, Wiley.