Course Information
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorGeorgios Tzetzis
Course ID600001289

Programme of Study: UPS of School of Physical Education and Sports Science (2014-2015)

Registered students: 68
OrientationAttendance TypeSemesterYearECTS
CoreCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)634

Class Information
Academic Year2019 – 2020
Class PeriodSpring
Faculty Instructors
Weekly Hours2
Class ID
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Students will be able to: • Learn the key and critical features of the functions of sport management, linking them to the goals of the sports clubs. • Analyze the sport market and its internal / external environment. • Learn how to solve problems based on theories • Develop marketing and public relations plan as well as a sponsorship plan for the sports club.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
1. The sports industry and the sports organization. 2. The sports club 3. The characteristics of sports managers 4. The characteristics of sports products / services 5. The sport consumer 6. Strategic and functional planning. Problem solving decision-making. 7. Organization and staffing of the functional sections of the sports club 8. Administration leadership and control of the sports club 9. Personnel development and administration. Relationships with parents and partners 10. The marketing plan of the sports club 11. The sponsorship of the sports club 12. Public relations of the sports club 13. Management of sports facilities and sporting events
sport management sport marketing
Educational Material Types
  • Notes
  • Slide presentations
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Reading Assigment150.6
Field trips and participation in conferences / seminars / activities100.4
Student Assessment
Review of bibliography Written final exams
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Exam with Problem Solving (Formative, Summative)
Course Bibliography (Eudoxus)
Υλικό που έχει αναπτυχθεί στο elearning
Additional bibliography for study
• Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport Marketing. Champaign IL: Human Kinetics • Robinson, M. (2010) Sport Club Management. Champaign IL: Human Kinetics
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