MARKETING OF LEISURE SERVICES AND SPORT TOURISM

Course Information
TitleΜΑΡΚΕΤΙΝΓΚ ΥΠΗΡΕΣΙΩΝ ΑΝΑΨΥΧΗΣ ΚΑΙ ΑΘΛΗΤΙΚΟΥ ΤΟΥΡΙΣΜΟΥ / MARKETING OF LEISURE SERVICES AND SPORT TOURISM
CodeΕΠ0234Κ
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorKonstantinos Alexandris
CommonYes
StatusActive
Course ID600001291
Class Information
Academic Year2020 – 2021
Class PeriodSpring
Faculty Instructors
Weekly Hours2
Class ID
600169430
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
At the end of the course the students should be able To understand the sport tourism market To apply the marketing principles Understand how marketing principles can be applied in sport events Understand the importance of sponsorship in sport events
General Competences
  • Apply knowledge in practice
  • Adapt to new situations
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
Educational Material Types
  • Notes
  • Slide presentations
Bibliography
Course Bibliography (Eudoxus)
Αλεξανδρής, Κ. (2018) Διοίκηση Αθλητικού Τουρισμού. Εκδόσεις Κυριακίδη
Last Update
13-01-2021