Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
Course Content (Syllabus)
Introduction to agricultural marketing. Marketing functions. Agricultural products’ prices and market functionality. Promotion channels and marketing risks. Distribution networks. Alternative marketing channels. Types of flows across marketing channels. Sale of agricultural products. Marketing efficiency. Cooperative marketing. Export marketing.
Sales, Wholesaling, Retailing of agricultural products, Distribution networks.