PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX

Course Information
TitleΠΑΡΑΓΩΓΗ ΟΠΤΙΚΟΑΚΟΥΣΤΙΚΟΥ ΥΛΙΚΟΥ ΕΛΕΥΘΕΡΗΣ ΡΟΗΣ (STREAMING) ΚΑΙ ΨΗΦΙΑΚΗ ΔΙΑΝΟΜΗ. CASE STUDY: NETFLIX / PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX
Code6ΠΑ4
FacultyFine Arts
SchoolFilm
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorNikolaos Aletras
CommonYes
StatusActive
Course ID600018448

Programme of Study: UPS of School of Film Studies (2009-2013)

Registered students: 61
OrientationAttendance TypeSemesterYearECTS
CoreElective Courses beloging to the selected specialization635

Class Information
Academic Year2020 – 2021
Class PeriodSpring
Instructors from Other Categories
Weekly Hours4
Class ID
600177294
Type of the Course
  • Scientific Area
Course Category
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course, the student will be able to: 1. Understand how OTT services work• Explain in a historical and critical way the evolution of online audiovisual distribution and promotion and its possible effects on traditional cinema production. 2. Analyze the ideological and cultural implications of utilizing over the top services. 3.Describe the production mode of Netflix in a critical way. 4.Describe, analyze, and evaluate Netflix's global development methods in line with the needs of the world's people for ethnographic audio-visual production.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Aim of the course is to present the new conditions that are created in the production of original audiovisual works exclusively for digital distribution and projection, through streaming services. This kind of film and tv production is innovative, since traditional - up to now - methods of film distribution and exploitation are overturned. This creates new conditions that are being explored in terms of technology, market, culture and ideology. A key driver of these new conditions is Netflix's online platform, which, as part of the course, is studied deeply into its history, operating model, and additional prospects for developing the Over the Top (OTT) ecosystem services.
Keywords
Netflix, digital distribution, streaming, Over the Top services
Educational Material Types
  • Notes
  • Slide presentations
  • Audio
  • Multimedia
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Description
Use of equipment to reproduce and project audiovisual works Use of audiovisual production equipment Use of relevant websites to deepen the lectures's understanding Use of email for frequent and instantaneous communication with the class
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures521.7
Reading Assigment431.4
Project50.2
Artistic creation301
Movie viewing200.7
Total1505
Student Assessment
Description
The final grade will be extracted: • From students' participation in lectures (3 grades) • From the production of a film project [7 grades, team (or individual) work].
Student Assessment methods
  • Oral Exams (Formative, Summative)
  • Performance / Staging (Formative, Summative)
  • Report (Formative, Summative)
  • Artistic Performance (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
• Streaming και Ψηφιακή Διανομή, Ν. Αλέτρας, Εκδ. Αιγόκερως Κωδικός Βιβλίου στον Εύδοξο: 94689049 • Δικτυωμένη Ζωή, Mung Chiang, Χ. Δουληγέρης Κωδικός Βιβλίου στον Εύδοξο: 41962269 • Η συμμετοχική χρηματοδότηση, Μούζουλας Σπήλιος Κωδικός Βιβλίου στον Εύδοξο: 86199456 • Netflix and the Re-invention of Television [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91682479 • Gatekeeping in the Evolving Business of Independent Film Distribution [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91690211 • Digital Video Distribution in Broadband, Television, Mobile and Converged Networks [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91716712 • The Palgrave Handbook of Screen Production [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91695562 • Online Film Production in China Using Blockchain and Smart Contracts [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91692796
Additional bibliography for study
Barker, C., & Wiatrowski, M. (2017). The Age of Netflix. Jefferson, North Carolina: McFarland & Company, Inc., Publishers. Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. New York: New York University Press.
Last Update
19-03-2021