Gender and language in the media

Course Information
TitleΦύλο και Γλώσσα στα Μ.Μ.Ε. / Gender and language in the media
FacultyEconomic and Political Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate, 2nd / Postgraduate
Teaching PeriodSpring
CoordinatorDespoina Kazana
Course ID600016193

Class Information
Academic Year2020 – 2021
Class PeriodSpring
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2011-2015
General Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
By the end of the course students are expected to: • get acquainted with the most important theories of gender and language, feminism etc; • understand better the distinction between gender and sex; • recognise the language style and linguistic elements used by each gender in the media; • attempt a linguistic discourse analysis in texts, advertisements; • avoid using sexist language in their social environment.
General Competences
  • Work autonomously
  • Work in teams
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The relationship between gender and representation has never been more contentious or more contested than it is today, as a new generation of feminists and gender tendencies take on media images. This course aims to examine the relation between gender and the language used in the media. A brief observation of the media world shows that, despite the common language style used by all genders, there is a tendency of humans to differentiate language relevant to their gender not only in oral communication but also in writing. The course will offer students the opportunity to focus on the theoretical background between gender and language in the media and at the same time attempt a text analysis through a linguistic perspective focusing on the most important aspects of language such as morphological, syntactic/grammatical, semantic, lexical, stylistic and pragmatic. The closer study of different articles, newspapers, magazines, advertisements and shows, in accordance with the relevant theories, will contribute to this aim.
gender, sex, sociolinguistics, theory od difference, theory of dominance
Educational Material Types
  • Notes
  • Slide presentations
  • Multimedia
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Use of Office PowerPoint for the lectures, use of e-learning for the class material and use of the internet for audiovisual material to be discussed in class.
Course Organization
Reading Assigment40
Field trips and participation in conferences / seminars / activities6
Written assigments30
Student Assessment
Student assessment is based on a group presentation in class and a final essay of a critical review. The mark is a combination of the oral presentation (30%) and the essay (70%).
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Formative)
Additional bibliography for study
-Carter, C., & Steiner, L. (2004). Critical readings: media and gender. Open University Press. -Coates, J. (1993). Women, Men and Language. London -Coates, J. (2004). Language and gender: a reader. Oxford, UK. Blackwell -Collins, R. L. (2011). Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go? Sex Roles, Volume 64(3–4), 290–298. -Dines, G., & Humez, J. M. (2011). Gender, Race, and Class in Media: A Critical Reader. Sage. -Gauntlett, D. (2008). Media, Gender and Identity: An Introduction. Routledge. -Gill, R. (2007). Gender and the media. Polity. -Jule, A. (2008). A Beginner's Guide to Language and Gender. M&M Textbooks. -Krijnen, T., & Van Bauwel, S. (2015). Gender and Media: Representing, Producing, Consuming. Routledge. -Παυλίδου, Θ.-Σ. (επιμ.) (2006β). Γλώσσα-Γένος-Φύλο, 2η έκδ. [1η έκδ.: 2002]. Θεσσαλονίκη: Ινστιτούτο Νεοελληνικών Σπουδών (Ίδρυμα M. Τριανταφυλλίδη). -Παυλίδου, Θεοδοσία, Γλώσσα-Γλωσσολογία-Σεξισμός, Περιοδικό Σύγχρονα Θέματα, Τεύχος 21, (1984), σσ 69-78 -Παυλίδου, Θ.-Σ., Α. Αλβανούδη & Ε. Καραφώτη (2004). «Γραμματικό γένος και σημασιακό περιεχόμενο: Προκαταρκτικές παρατηρήσεις για τη λεξιλογική αναπαράσταση των φύλων». Μελέτες για την Ελληνική Γλώσσα 24: 543-553. -Τσοκαλίδου, Π (1996). Το φύλο της γλώσσας: οδηγός μη-σεξιστικής γλώσσας για τον δημόσιο ελληνικό λόγο. Σύνδεσμος Ελληνίδων επιστημών
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