Upon completion of the course, students are expected to:
• understand theories, notions and terms related to economics as these are presented and analyzed in English academic textbooks and research articles
• become familiarized with advanced lexical and syntactic structures used in academic texts of the discipline of economics.
Course Content (Syllabus)
The course “English for Economics" aims at familiarizing students with the current trends of the discipline of economics through textbooks and research articles. Topics covered are: the four ps of marketing, total quality management, integrated marketing communications, supply and demand, mergers and acquisitions, profitability, advertising, merchandizing, economic and monetary union, debt and bankruptcy, strategic management, development aid.
Through the texts used, students will develop skills leading to academic literacy so that students will be able to:
a. function in a broader academic community where English is a lingua franca and
b. acquire the language skills they will need to become members of their discourse community as well as more general skills that are necessary for their professional development.
Course Bibliography (Eudoxus)
Αγγλικά των Επιστημών [English for Economics, English for Management Studies, English for Accountancy, English for Banking, English for ICT Studies]. (2019). Garnet Publishing and Broken Hill Publishers.
Additional bibliography for study
Geissler, G.L. and C. Rucks. (2010). “The Critical Influence of Customer and Food Perceptions on Overall Theme Park Evaluations”. Journal of Management and Marketing Research.
The Guardian. (May 26, 2005). “Great Expectations”. Leader.
Hackley, C. (2010). Advertising and Promotion: An Integrated Marketing Communications Perspective. Los Angeles: Sage.
Hill, C. and G. Jones. (2004). Strategic Management. An Integrated Approach. Houghton Mifflin Company.
Mascull, B. (2002). Business Vocabulary in Use. Cambridge University Press.
Whitehead G. (1975). Economics Made Simple. London: W.H. Allen.