MARKETING AND COMMUNICATION

Course Information
TitleΜΑΡΚΕΤΙΝΓΚ ΚΑΙ ΕΠΙΚΟΙΝΩΝΙΑ / MARKETING AND COMMUNICATION
Code358
FacultyEngineering
SchoolMechanical Engineering
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CommonNo
StatusActive
Course ID20002159

Programme of Study: UPS of School of Mechanical Engineering

Registered students: 1
OrientationAttendance TypeSemesterYearECTS
Industrial ManagementElective Course belonging to the selected specialization (Elective Specialization Course)1055
Class Information
Academic Year2021 – 2022
Class PeriodSpring
Class ID
600192452
Mode of Delivery
  • Face to face
Digital Course Content
Learning Outcomes
Advertising Business strategy and strategic marketing Research methodology and marketing research Product policy and Innovation Digital marketing and social networks
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
Course Content (Syllabus)
Advertising Business strategy and strategic marketing Research methodology and marketing research Product policy and Innovation Digital marketing and social networks
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures391.3
Reading Assigment501.7
Tutorial260.9
Project301
Exams50.2
Total1505
Student Assessment
Student Assessment methods
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Assignment (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
θα ορισθεί
Additional bibliography for study
θα ορισθεί
Last Update
07-11-2016