At the end of this course, students will:
1. Know about the current trends in travel and tourism.
2. Be aware of the global challenges and crises in the tourism industry.
3. Be able to analyse and discuss how travel journalists, travellers, and national tourism organisations construct tourists’ experiences and destination images.
4. Analyse and discuss the objectives and impact of digital media communication campaigns for tourism.
5. Know the different types of digital tools and narrative techniques for digital storytelling in travel and tourism.
Course Content (Syllabus)
This course provides students with a broad understanding of the global tourism sector in the light of the Sustainable Development Goals. It focuses on the latest trends in the travel industry and the sustainable tourism niche markets and examines how they are promoted in the travel media.
Students examine the role of digital and social media, study and analyse User Generated Content (UGC) and several forms of digital storytelling in travel and tourism.
The course is research- and project-based and offers a combination of theory, case studies, workshops, and individual research.
Each semester, a specific form of sustainable tourism will be the study case. Coastal and maritime tourism will be the winter semester’s theme.
• Global trends in travel and tourism
• Challenges and crises in tourism/ Covid19 recovery and tourism restart
• The Ocean Decade and the UN 2030 Agenda for Sustainable Development
• Travel communication and sustainability
• Travel media and digital travel storytelling in specific forms of tourism
• Digital media communication campaigns for sustainable tourism
• UGC and eWOM
SUSTAINABILITY, sustainable tourism, media, communication, SDGs, travel, digital storytelling