Sustainable Tourism and Media

Course Information
TitleSustainable Tourism and Media / Sustainable Tourism and Media
FacultySocial and Economic Sciences
SchoolJournalism and Mass Communications
Cycle / Level1st / Undergraduate
Teaching PeriodWinter
CoordinatorFani Galatsopoulou
Course ID600020687

Programme of Study: Erasmus Plus Programme

Registered students: 16
OrientationAttendance TypeSemesterYearECTS
CoreElective CoursesWinter-6

Class Information
Academic Year2021 – 2022
Class PeriodWinter
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
Course Type 2021
General Knowledge
Mode of Delivery
  • Face to face
Digital Course Content
The course is also offered to exchange programme students.
Language of Instruction
  • English (Instruction, Examination)
Learning Outcomes
At the end of this course, students will: 1. Know about the current trends in travel and tourism. 2. Be aware of the global challenges and crises in the tourism industry. 3. Be able to analyse and discuss how travel journalists, travellers, and national tourism organisations construct tourists’ experiences and destination images. 4. Analyse and discuss the objectives and impact of digital media communication campaigns for tourism. 5. Know the different types of digital tools and narrative techniques for digital storytelling in travel and tourism.
General Competences
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Respect natural environment
Course Content (Syllabus)
This course provides students with a broad understanding of the global tourism sector in the light of the Sustainable Development Goals. It focuses on the latest trends in the travel industry and the sustainable tourism niche markets and examines how they are promoted in the travel media. Students examine the role of digital and social media, study and analyse User Generated Content (UGC) and several forms of digital storytelling in travel and tourism. The course is research- and project-based and offers a combination of theory, case studies, workshops, and individual research. Each semester, a specific form of sustainable tourism will be the study case. Coastal and maritime tourism will be the winter semester’s theme. Key topics: • Global trends in travel and tourism • Challenges and crises in tourism/ Covid19 recovery and tourism restart • The Ocean Decade and the UN 2030 Agenda for Sustainable Development • Travel communication and sustainability • Travel media and digital travel storytelling in specific forms of tourism • Digital media communication campaigns for sustainable tourism • UGC and eWOM
SUSTAINABILITY, sustainable tourism, media, communication, SDGs, travel, digital storytelling
Educational Material Types
  • Slide presentations
  • Multimedia
  • a collection of travel articles and audiovisual travel content
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Laboratory Work25
Reading Assigment50
project presentation15
Student Assessment
Student Assessment methods
  • Written Assignment (Formative)
  • Performance / Staging (Formative, Summative)
  • Report (Summative)
  • collaborative Project
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