PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX

Course Information
TitleΠΑΡΑΓΩΓΗ ΟΠΤΙΚΟΑΚΟΥΣΤΙΚΟΥ ΥΛΙΚΟΥ ΕΛΕΥΘΕΡΗΣ ΡΟΗΣ (STREAMING) ΚΑΙ ΨΗΦΙΑΚΗ ΔΙΑΝΟΜΗ. CASE STUDY: NETFLIX / PRODUCTION OF STREAMING AUDIOVISUAL MATERIAL AND DIGITAL DISTRIBUTION. CASE STUDY: NETFLIX
Code6ΠΑ4
FacultyFine Arts
SchoolFilm
Cycle / Level1st / Undergraduate
Teaching PeriodSpring
CoordinatorNikolaos Aletras
CommonYes
StatusActive
Course ID600018448

Programme of Study: UPS of School of Film Studies (2009-2013)

Registered students: 67
OrientationAttendance TypeSemesterYearECTS
CoreElective Courses beloging to the selected specialization635

Class Information
Academic Year2021 – 2022
Class PeriodSpring
Instructors from Other Categories
Weekly Hours4
Class ID
600200752
Course Type 2016-2020
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
By the end of the course, students will be able to: 1. Understand how OTT services work. 2. Critically and historically explain the evolution of online audiovisual distribution and promotion and its possible effects on traditional film production. 3. Critically describe the productive operating model of Netflix. 4. Analyze the ideological and cultural implications of utilizing over the top services. 5. Analyze and evaluate the various Video on Demand business models. 6. Understand the notions of transmedia storytelling and transmedia marketing and deploy them during the implementation of the project. 7. Produce a (pseudo)trailer of a film or TV series which has not been shooted yet and deploy it while planning an online capital-attracting campaign for the production of the film or TV series.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
The aim of this course is to present the new conditions which are being formed in the production of original audiovisual works aiming exclusively at digital distribution and projection, through streaming services. This kind of film and TV production is innovative, since traditional methods of film distribution and exploitation are overturned. This creates new conditions which are explored in terms of production, technology, market, culture and ideology, while it also suggests new funding and digital distribution models of independent film production. The various online platforms which, through streaming and transmedia storytelling, constitute the complex and, at the same time, unexplored system of Over the top (OTT) services play a major role in the creation of these new conditions. Netflix's online platform, is studied deeply into its history, operating model, and its further potential for developing the Over the Top (OTT) system services, plays a key part in these new conditions.
Keywords
Netflix, digital distribution, streaming, Over the Top services
Educational Material Types
  • Notes
  • Slide presentations
  • Audio
  • Multimedia
  • Interactive excersises
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Description
Use of projection equipment to reproduce and screen audiovisual works Use of audiovisual production equipment Use of ancillary websites for further illustrating the various concepts presented in class Use of email for immediate and frequent communication with the students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures521.7
Reading Assigment431.4
Project50.2
Artistic creation301
Movie viewing200.7
Total1505
Student Assessment
Description
The final grade will be the result of: • The students' participation in lectures (3 grades) • The production of a (pseudo)trailer of a film or TV series which has not been shooted yet. The trailer will be utilized by the students for the planning and creation of a capital-attracting campaign using social media (youtube, facebook, twitter, instagram) or crowdfunding platforms (Kickstarter, Indiegogo, etc.) in order for the suggested film or TV series to be shooted [7 grades, team work (up to three individuals)]. BELIVERABLES: 1. Trailer [audiovisual file, in mp4 format (preferably)], 2. Technical Report-Study for planning a Crowdfunding campaign (in .doc format).
Student Assessment methods
  • Oral Exams (Formative, Summative)
  • Performance / Staging (Formative, Summative)
  • Report (Formative, Summative)
  • Artistic Performance (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Streaming και Ψηφιακή Διανομή, Ν. Αλέτρας, Εκδ. Αιγόκερως Κωδικός Βιβλίου στον Εύδοξο: 94689049 Δικτυωμένη Ζωή, Mung Chiang, Χ. Δουληγέρης Κωδικός Βιβλίου στον Εύδοξο: 41962269 Η συμμετοχική χρηματοδότηση, Μούζουλας Σπήλιος Κωδικός Βιβλίου στον Εύδοξο: 86199456 Netflix and the Re-invention of Television [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91682479 Gatekeeping in the Evolving Business of Independent Film Distribution [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91690211 Digital Video Distribution in Broadband, Television, Mobile and Converged Networks [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91716712 The Palgrave Handbook of Screen Production [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91695562 Online Film Production in China Using Blockchain and Smart Contracts [electronic resource] Κωδικός Βιβλίου στον Εύδοξο: 91692796
Additional bibliography for study
Barker, C., & Wiatrowski, M. (2017). The Age of Netflix. Jefferson, North Carolina: McFarland & Company, Inc., Publishers. Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution. New York: New York University Press.
Last Update
20-12-2021