By the end of the course the students are expected to:
• get acquainted with the most important theories of propaganda;
• to delve into and comprehend better these theories;
• attempt a linguistic discourse analysis of the language of propaganda in a number of texts;
• identify the language style of propaganda used in the media and its main characteristics;
• to avoid using propagandistic language in the production of oral or written speech
Course Content (Syllabus)
In this course we will examine the main concept of propaganda, its role and its main characteristics. We will analyse the most important theories developed on propaganda. We will learn to identify the characteristic language used in propaganda and carry out a linguistic analysis of the language of propaganda, which will involve the study of syntax, focusing on specific grammatical structures, the lexicon and its hidden meanings, and the tonal style adopted in propagandistic texts and speeches. We will also study propaganda and its relation to argumentation and persuasion and the most important propaganda techniques used in the 20th century. Finally, we will attempt a thorough discussion and analysis of the propaganda found in two main wars, the Gulf War and the Yugoslav Wars in the Balkans.
Additional bibliography for study
- Bahun, S. & Radunović, D (2012). Language, Ideology, and the Human: New Interventions. In S. Bahun & D. Radunovi (Eds.). Routledge.
- Black, J. (2011). Semantics and Ethics of Propaganda. Journal of Mass Media Ethics. 16(2-3), 121-137.
- Ford, N. A. (1967). Language in uniform: a reader on propaganda. Odyssey Press.
- Jenks, J. (2006). British Propaganda and News Media in the Cold War. Edinburgh: University Press.
- Jowett, G. S., & O'Donnell, V. (2015). Propaganda & Persuasion (2nd ed.). Sage Publications.
- Kamalipour, Y. R. (2004). War, Media, and Propaganda: A Global Perspective. In Y. R. Kamalipour & N. Snow, (Eds). Rowman & Littlefield Publishers.
- Marlin, R. (2013). Propaganda and the Ethics of Persuasion. Broadview Press.
Miller, D. (2004), Tell me lies: propaganda and media distortion in the attack on Iraq. Pluto Press.
- Oyedokun-Alli, W.A. (2013). A Linguistic Exploration of Propaganda in Advertising in Nigeria. Journal of the Linguistic Association of Nigeria. Volume 16(1 & 2), 63-72.
- Pratkanis, A & Aronson, E. (2001). Age of Propaganda: The Everyday Use and Abuse of Persuasion. New York: Henry Holt and Company
- Shabo, M. E. (2010). Techniques of Propaganda and Persuasion. Prestwick House Inc.
- Sproule. J. M. (1997). Propaganda and Democracy: The American Experience of Media and Mass Persuasion. Cambridge: Cambridge University Press.
- Stanley, J. (2015). How Propaganda Works. Princeton University Press.
- Taylor, P.M. (1992). War and the media : propaganda and persuasion in the Gulf War. Manchester: Manchester Univerisity Press