MARKETING OF AGRICULTURAL PRODUCTS
| Title | ΕΜΠΟΡΙΑ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ / MARKETING OF AGRICULTURAL PRODUCTS |
| Code | Ν023Υ |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 1st / Undergraduate, 3rd / Doctorate |
| Teaching Period | Winter |
| Common | Yes |
| Status | Active |
| Course ID | 420001767 |
Programme of Study: PPS Geōponías (2019-sīmera)
Registered students: 308
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Compulsory Course | 5 | 3 | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Class ID | 600210283
|
Class Schedule
| Building | Γεωπονίας & Δασολογίας |
| Floor | Όροφος 1 |
| Hall | ΑΜΦΙΘΕΑΤΡΟ Γ (36) |
| Calendar | Τετάρτη 08:00 έως 11:00 |
Course Type 2016-2020
- General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600210283
- At the Website of the School:
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
- Apply knowledge in practice
- Make decisions
- Work in teams
- Work in an international context
- Design and manage projects
Course Content (Syllabus)
Introduction to marketing and marketing functions of agricultural products (standardization, grading, packaging, labeling, processing, storage, transportation, sales promotion, advertising). Production characteristics of agricultural products. Marketing mix. Agricultural products market – prices. Distribution channels, selling – wholesaling – retailing of agricultural products. Marketing cost and efficiency of agricultural products. Marketing research. Consumer behaviour and consumerism. Cooperative marketing. Electronic marketing. International marketing.
Keywords
Marketing, Sales, Wholesaling, Retailing of agricultural products, Advertising, Prices.
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 39 | ✓ | ✓ | ||
| Fieldwork | 20 | ✓ | ✓ | ✓ | |
| Reading Assigment | 30 | ✓ | ✓ | ✓ | |
| Tutorial | 16 | ✓ | ✓ | ||
| Project | 10 | ✓ | ✓ | ||
| Written assigments | 25 | ✓ | ✓ | ||
| Total | 140 |
Student Assessment
Description
100% written exams
Student Assessment methods
- Written Exam with Short Answer Questions (Formative)
- Written Exam with Extended Answer Questions (Formative)
- Written Exam with Problem Solving (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΜΑΡΚΕΤΙΝΓΚ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ, Αφοι ΚΥΡΙΑΚΙΔΗ Α.Ε., 2010, Κωδ.Εύδοξου:50662851
Last Update
19-05-2020
