CONSUMER BEHAVIOR AND MARKET RESEARCH OF AGRICULTURAL PRODUCTS
| Title | ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ ΚΑΙ ΕΡΕΥΝΑ ΑΓΟΡΑΣ ΑΓΡ.ΠΡΟΙΟΝΤΩΝ / CONSUMER BEHAVIOR AND MARKET RESEARCH OF AGRICULTURAL PRODUCTS |
| Code | Ν114Υ |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 1st / Undergraduate, 3rd / Doctorate |
| Teaching Period | Spring |
| Common | Yes |
| Status | Active |
| Course ID | 420001834 |
Programme of Study: PPS Geōponías (2019-sīmera)
Registered students: 0
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses belonging to the other | 10 | 5 | 5 |
| AGROTIKĪS OIKONOMIAS | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 10 | 5 | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Winter |
| Faculty Instructors | |
| Class ID | 600210346
|
Course Type 2016-2020
- General Knowledge
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600210346
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
- Apply knowledge in practice
- Make decisions
- Work in teams
- Work in an international context
- Design and manage projects
Course Content (Syllabus)
Introduction to Consumer Behavior in relation to agricultural products. Factors affecting consumer behavior (psychological, sociological, anthropological, economic, physical, communicative). Consumer decision making. Perception, learning and attitudes. Store choice and buying behavior. Consumer behavior research of agricultural products. Market research of farm products. Methods of market research. Questionnaire design, sampling, processing and analysis of market research data.
Keywords
Consumer Behavior, Psychological, Sociological, Economic, Anthropological Factors. Manners and Customs.
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 100 | ✓ | |||
| Reading Assigment | 37 | ✓ | ✓ | ||
| Exams | 3 | ||||
| Total | 140 |
Student Assessment
Description
100% written exams
Student Assessment methods
- Written Exam with Short Answer Questions (Formative)
- Written Exam with Extended Answer Questions (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ ΚΑΙ ΣΤΡΑΤΗΓΙΚΗ ΜΑΡΚΕΤΙΝΓΚ, Εκδόσεις ΣΤΑΜΟΥΛΗΣ, 2011, Κωδ.Εύδοξου:12687654
Last Update
17-05-2020
