SALES AND MARKETING CHANNELS OF AGRICULTURAL PRODUCTS
| Title | ΠΩΛΗΣΗ ΚΑΙ ΚΑΝΑΛΙΑ ΕΜΠΟΡΙΑΣ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ / SALES AND MARKETING CHANNELS OF AGRICULTURAL PRODUCTS |
| Code | Ν127Ε |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 1st / Undergraduate, 3rd / Doctorate |
| Teaching Period | Winter |
| Common | Yes |
| Status | Active |
| Course ID | 420001847 |
Programme of Study: PPS Geōponías (2019-sīmera)
Registered students: 10
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses belonging to the other | Winter | - | 5 |
| AGROTIKĪS OIKONOMIAS | Elective Course belonging to the selected specialization (Elective Specialization Course) | Winter | - | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Winter |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Class ID | 600210358
|
Class Schedule
| Building | Γεωπονίας & Δασολογίας |
| Floor | Όροφος 2 |
| Hall | ΑΙΘΟΥΣΑ "ΚΩΝΣΤΑΝΤΙΝΟΣ ΟΥΣΤΑΜΠΑΣΙΔΗΣ" (279) |
| Calendar | Τρίτη 13:00 έως 15:00 |
Course Type 2016-2020
- General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600210358
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
- Apply knowledge in practice
- Make decisions
- Work in teams
- Work in an international context
- Design and manage projects
Course Content (Syllabus)
Introduction to agricultural marketing. Marketing functions. Agricultural products’ prices and market functionality. Promotion channels and marketing risks. Distribution networks. Alternative marketing channels. Types of flows across marketing channels. Sale of agricultural products. Marketing efficiency. Cooperative marketing. Export marketing.
Keywords
Sales, Wholesaling, Retailing of agricultural products, Distribution networks.
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 100 | ✓ | ✓ | ||
| Reading Assigment | 20 | ✓ | ✓ | ✓ | |
| Written assigments | 17 | ✓ | |||
| Exams | 3 | ✓ | ✓ | ||
| Total | 140 |
Student Assessment
Description
100% written exams
Student Assessment methods
- Written Exam with Short Answer Questions (Formative)
- Written Exam with Extended Answer Questions (Formative)
- Written Exam with Problem Solving (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΒΑΣΙΚΕΣ ΑΡΧΕΣ ΤΟΥ ΜΑΡΚΕΤΙΝΓΚ, 4η έκδοση, Εκδόσεις Αφοι ΚΥΡΙΑΚΙΔΗ Α.Ε., 2015, Κωδ.Εύδοξου:50662530
Last Update
13-07-2021
