PROMOTION STRATEGIES AND ADVERTISING OF AGRICULTURAL PRODUCTS
| Title | ΠΟΛΙΤΙΚΕΣ ΠΡΟΩΘΗΣΗΣ ΚΑΙ ΣΤΡΑΤΗΓΙΚΕΣ ΔΙΑΦΗΜΙΣΗΣ ΤΩΝ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ / PROMOTION STRATEGIES AND ADVERTISING OF AGRICULTURAL PRODUCTS |
| Code | Ν140Ε |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 1st / Undergraduate, 3rd / Doctorate |
| Teaching Period | Spring |
| Coordinator | Anastasios Michailidis |
| Common | Yes |
| Status | Active |
| Course ID | 420001854 |
Programme of Study: PPS Geōponías (2019-sīmera)
Registered students: 6
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses belonging to the other | Spring | - | 5 |
| AGROTIKĪS OIKONOMIAS | Elective Course belonging to the selected specialization (Elective Specialization Course) | Spring | - | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Spring |
| Faculty Instructors |
|
| Weekly Hours | 3 |
| Class ID | 600211033
|
Class Schedule
| Building | Γεωπονίας & Δασολογίας |
| Floor | Όροφος 1 |
| Hall | ΑΜΦΙΘΕΑΤΡΟ Α (35) |
| Calendar | Τρίτη 14:00 έως 16:00 |
Course Type 2016-2020
- General Knowledge
Course Type 2011-2015
General Foundation
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600211033
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course students will learn how to promote Greek products in Greece and abroad and what affects consumer behavior in purchasing products. They will also be familiar with the sales promotion, marketing of agricultural products in order help producers and consumers.
General Competences
- Apply knowledge in practice
- Make decisions
- Work in teams
- Work in an international context
- Design and manage projects
Course Content (Syllabus)
Introduction to sales promotion. Objectives and rural promotional tools. Promotion strategies of agricultural products. Personal sales and direct marketing of agricultural products. Methods and sales theories. Sales promotion and communication. Introduction to advertising of agricultural products. Advertising and communication process. Design marketing plan and advertising program and setting the advertising budget. Economic advertising of agricultural products. Efficiency and effectiveness of advertising of agricultural products. Internet Advertising of agricultural products.
Keywords
Advertising, Sales promotion strategies, Marketing channels.
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
Description
Teaching software: MS-Power Point
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 100 | ✓ | |||
| Reading Assigment | 20 | ✓ | ✓ | ||
| Written assigments | 17 | ✓ | |||
| Exams | 3 | ✓ | ✓ | ||
| Total | 140 |
Student Assessment
Description
100% written exams
Student Assessment methods
- Written Exam with Short Answer Questions (Formative)
- Written Exam with Extended Answer Questions (Formative)
Bibliography
Course Bibliography (Eudoxus)
ΔΙΑΦΗΜΙΣΗ, Εκδότης University Studio Press, 2008, Κωδ.Εύδοξου:17203
ΑΠΟΤΕΛΕΣΜΑΤΙΚΗ ΔΙΑΦΗΜΙΣΗ, Εκδότης Rossili, 2015, Κωδ.Εύδοξου:41957367
Last Update
13-07-2021
