INTERNATIONAL MARKETING OF AGRICULTURAL PRODUCTS
| Title | ΔΙΕΘΝΕΣ ΜΑΡΚΕΤΙΓΚ ΑΓΡΟΤΙΚΩΝ ΠΡΟΙΟΝΤΩΝ / INTERNATIONAL MARKETING OF AGRICULTURAL PRODUCTS |
| Code | Ν144Ε |
| Faculty | Agriculture, Forestry and Natural Environment |
| School | Agriculture |
| Cycle / Level | 1st / Undergraduate, 3rd / Doctorate |
| Teaching Period | Spring |
| Common | Yes |
| Status | Active |
| Course ID | 420001856 |
Programme of Study: PPS Geōponías (2019-sīmera)
Registered students: 9
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses belonging to the other | Spring | - | 5 |
| AGROTIKĪS OIKONOMIAS | Elective Course belonging to the selected specialization (Elective Specialization Course) | Spring | - | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Spring |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 3 |
| Class ID | 600211035
|
Class Schedule
| Building | Γεωπονίας & Δασολογίας |
| Floor | Όροφος 3 |
| Hall | Αίθουσα Αμπελουργίας-Εντομολογίας (3ος όροφος) (582) |
| Calendar | Venerdì 13:00 to 15:00 |
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600211035
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
Upon successful completion of the course, students will understand:
international marketing of agricultural products
the economic, cultural, political and legal environment of the international market
the communication and advertising of agricultural products in the international market
the pricing of agricultural products in the international market
developing and implementing international marketing strategies for agricultural products.
General Competences
- Apply knowledge in practice
- Retrieve, analyse and synthesise data and information, with the use of necessary technologies
- Adapt to new situations
- Make decisions
- Work autonomously
- Work in teams
- Appreciate diversity and multiculturality
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
Course Content (Syllabus)
Introduction to International Marketing. Objectives and challenges of international marketing of agricultural products. The economic, cultural, political and legal environment of the international market. Assessing international market opportunities. Marketing channels in the international market. Exports and distribution. Communication and advertising of agricultural products in the international market. Pricing of agricultural products in the international market. Development and implementation of international marketing strategies for agricultural products. Case studies and development of a strategic marketing plan in the international market of agricultural products.
Keywords
international marketing
Educational Material Types
- Notes
- Slide presentations
- Book
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Laboratory Teaching
- Use of ICT in Communication with Students
Description
Slides presentation with Powerpoint
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 80 | ✓ | ✓ | ||
| Seminars | 20 | ✓ | ✓ | ||
| Tutorial | 17 | ✓ | ✓ | ||
| Written assigments | 20 | ✓ | ✓ | ||
| Exams | 3 | ✓ | |||
| Total | 140 |
Student Assessment
Description
Written exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
- Written Exam with Short Answer Questions (Summative)
- Written Exam with Extended Answer Questions (Summative)
Bibliography
Course Bibliography (Eudoxus)
Σύγχρονες Στρατηγικές Μάρκετινγκ και e-learning
Κωδικός Βιβλίου στον Εύδοξο: 7361
Έκδοση: 1/2010
Συγγραφείς: Γ. Αυλωνίτης, Κ. Λυμπερόπουλος, Β. Τζαναβάρας
ISBN: 978-960-89407-3-4
Τύπος: Σύγγραμμα
Last Update
21-01-2021
