Introduction to political marketing

Course Information
TitleΕισαγωγή στο πολιτικό μάρκετινγκ / Introduction to political marketing
CodeΚΕ0Ε67
FacultySocial and Economic Sciences
SchoolPolitical Sciences
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorVasiliki Bouranta
CommonYes
StatusActive
Course ID600021741

Programme of Study: PPS Tmīma Politikṓn Epistīmṓn 2023-sīmera

Registered students: 0
OrientationAttendance TypeSemesterYearECTS
KORMOSElective CoursesSpring-4
Class Information
Academic Year2022 – 2023
Class PeriodSpring
Instructors from Other Categories
Weekly Hours3
Total Hours39
Class ID
600216383
Course Type 2021
Specific Foundation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
With the completion students will be able to: ● Design and prepare a strategic marketing plan (strategic marketing plan) ● They use traditional and digital marketing tools ● They understand the dynamics and relationships that develop in the persons-parties-issues relationship ● They analyze the electoral behavior of the electorate on the basis of existing analysis models ● Recognize and apply the basic marketing theory (4P's, market segmentation, audience targeting, etc.) in the field of political competition ● Choose and use the right tools and methods in the field of analysis and planning of a political campaign.
General Competences
  • Apply knowledge in practice
  • Retrieve, analyse and synthesise data and information, with the use of necessary technologies
  • Adapt to new situations
  • Make decisions
  • Work autonomously
  • Work in teams
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Students are presented with the development and operation of the basic marketing principles as they are applied in the field of politics as well as in the assertion of power during the election campaign, under the format persons-parties-issues. The course offers students not only the theoretical introduction to the concepts and principles of political marketing and communication, but an empirical approach to applied political marketing, both traditional and digital, in three sub-themes: marketing strategy formulation, resource management , public opinion polling and election campaigns of formal or informal political subjects.
Keywords
ntroduction to Political Marketing and Basic Concepts, Political Market – Political Consumer, Strategic Marketing Plan, Traditional Marketing Media, Digital Marketing Media
Educational Material Types
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Laboratory Teaching
  • Use of ICT in Communication with Students
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures491.8✓
Project391.4✓✓
Written assigments220.8✓
Total1104
Student Assessment
Description
Students will prepare a strategic marketing plan for political entities (with schedule, budget and action plan), either in the context of an election campaign, or administration management and individual issues.
Student Assessment methods
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Summative)
Bibliography
Course Bibliography (Eudoxus)
Πολιτική και Διαδίκτυο (ΚΩΔΙΚΟΣ ΕΥΔΟΞΟΥ 102124836), Μαρκάκη Ν. Ευαγγελία, Χατζηπαντέλης Θεόδωρος, ΕΚΔΟΣΕΙΣ ΕΠΙΚΕΝΤΡΟ ΑΕ. 2021, ΘΕΣΣΑΛΟΝΙΚΗ Πολιτικό μάρκετινγκ. Αρχές και εφαρμογές (ΚΩΔΙΚΟΣ ΕΥΔΟΞΟΥ 33153397), Lees- Marshment Jennifer, Μτφρ. Φυλακτάκη Πένυ, Κοτζαιβάζογλου Ιορδάνης, Επιμ. Κοτζαιβάζογλου Ιορδάνης UNIVERSITY STUDIO PRESS - ΑΝΩΝΥΜΟΣ ΕΤΑΙΡΙΑ ΓΡΑΦΙΚΩΝ ΤΕΧΝΩΝ ΚΑΙ ΕΚΔΟΣΕΩΝ, 2013, ΘΕΣΣΑΛΟΝΙΚΗ
Last Update
10-09-2022