Pharmaceutical Sales - Pharmaceutical Marketing - Market access

Course Information
TitleΦαρμακευτικές Πωλήσεις - Φαρμακευτικό Marketing - Market access / Pharmaceutical Sales - Pharmaceutical Marketing - Market access
FacultyHealth Sciences
Cycle / Level2nd / Postgraduate
Teaching PeriodSpring
CoordinatorChrysanthi Sardeli
Course ID600015229

Programme of Study: PPS Clinical and Industrial Pharmacology - Clinical Toxicology

Registered students: 20
OrientationAttendance TypeSemesterYearECTS
Clinical Pharmacology and Pharmaceutical MedicineCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)215
Industrial PharmacologyCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)215

Class Information
Academic Year2022 – 2023
Class PeriodSpring
Faculty Instructors
Instructors from Other Categories
Weekly Hours2
Class ID
Course Type 2021
Specific Foundation
Mode of Delivery
  • Face to face
  • Distance learning
Learning Outcomes
Upon successfully completing the course, students will be able to know: Digital Customer Experience in Pharma Market - The "Customer" Approach Ethics Health Policy in Greece The evolution of the National Health System Invention and Patent - Terminology, Patent & Data Protection Approval Procedures - Legal Basis, Basic Procedures, Special Cases European data in the pricing process The pricing framework in Greece Supply chain channels and profit margin HTA Negotiation and individual agreements, BIM Capture access to the drug Rebates & Clawback Key Account Management
General Competences
  • Work autonomously
  • Work in an international context
  • Work in an interdisciplinary team
  • Generate new research ideas
  • Design and manage projects
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
  • Be critical and self-critical
  • Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction, Goals, Digital Customer Experience in Pharma,Key Account Management, Regulatory Affairs, Compliance, Negotiation & Agreements, Patent & Data Protection, Pricing, Rebates & Clawback,
Market, Ethics, Health Policy, National Health System, Invention, Patent, Terminology, Approval Procedures, Legal, HTA, Negotiation, BIM, Rebates & Clawback, Key Account Management
Educational Material Types
  • Notes
  • Slide presentations
  • Video lectures
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Course Organization
Student Assessment
Written, on-line administered , exam (e -quiz) consisting of multiple choice questions.
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Summative)
Additional bibliography for study
Pharmaceutical Marketing, Dimitris Dogramatzis
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