Pharmaceutical Sales - Pharmaceutical Marketing - Market access
| Title | Φαρμακευτικές Πωλήσεις - Φαρμακευτικό Marketing - Market access / Pharmaceutical Sales - Pharmaceutical Marketing - Market access |
| Code | ΜΙΦΒ0029 |
| Faculty | Health Sciences |
| School | Medicine |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Spring |
| Coordinator | Chrysanthi Sardeli |
| Common | No |
| Status | Active |
| Course ID | 600015229 |
Programme of Study: PPS Clinical and Industrial Pharmacology - Clinical Toxicology
Registered students: 20
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| Clinical Pharmacology and Pharmaceutical Medicine | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 2 | 1 | 5 |
| Industrial Pharmacology | Compulsory Course belonging to the selected specialization (Compulsory Specialization Course) | 2 | 1 | 5 |
| Academic Year | 2022 – 2023 |
| Class Period | Spring |
| Faculty Instructors |
|
| Instructors from Other Categories |
|
| Weekly Hours | 2 |
| Class ID | 600218238
|
Course Type 2021
Specific Foundation
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600218238
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=11184
Learning Outcomes
Upon successfully completing the course, students will be able to know:
Digital Customer Experience in Pharma
Market - The "Customer" Approach
Ethics
Health Policy in Greece
The evolution of the National Health System
Invention and Patent - Terminology, Patent & Data Protection
Approval Procedures - Legal Basis, Basic Procedures, Special Cases
European data in the pricing process
The pricing framework in Greece
Supply chain channels and profit margin
HTA
Negotiation and individual agreements, BIM
Capture access to the drug
Rebates & Clawback
Key Account Management
General Competences
- Work autonomously
- Work in an international context
- Work in an interdisciplinary team
- Generate new research ideas
- Design and manage projects
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
- Be critical and self-critical
- Advance free, creative and causative thinking
Course Content (Syllabus)
Introduction, Goals, Digital Customer Experience in Pharma,Key Account Management, Regulatory Affairs, Compliance, Negotiation & Agreements, Patent & Data Protection, Pricing, Rebates & Clawback,
Keywords
Market, Ethics, Health Policy, National Health System, Invention, Patent, Terminology, Approval Procedures, Legal, HTA, Negotiation, BIM, Rebates & Clawback, Key Account Management
Educational Material Types
- Notes
- Slide presentations
- Video lectures
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 135 | 4.5 | ✓ | ||
| Exams | 15 | 0.5 | ✓ | ||
| Total | 150 | 5 |
Student Assessment
Description
Written, on-line administered , exam (e -quiz) consisting of multiple choice questions.
Student Assessment methods
- Written Exam with Multiple Choice Questions (Summative)
Bibliography
Additional bibliography for study
Pharmaceutical Marketing, Dimitris Dogramatzis
Last Update
28-11-2022
