Agricultural Marketing

Course Information
TitleΜάρκετινγκ Αγροτικών Προϊόντων / Agricultural Marketing
CodeAOA103
FacultyAgriculture, Forestry and Natural Environment
SchoolAgriculture
Cycle / Level2nd / Postgraduate, 3rd / Doctorate
Teaching PeriodWinter
CommonYes
StatusActive
Course ID600017699

Programme of Study: AGRICULTURAL ECONOMICS AND RURAL DEVELOPMENT

Registered students: 13
OrientationAttendance TypeSemesterYearECTS
KORMOSElective CoursesWinter-10
Class Information
Academic Year2022 – 2023
Class PeriodWinter
Faculty Instructors
Weekly Hours3
Class ID
600220857
Course Type 2011-2015
Knowledge Deepening / Consolidation
Mode of Delivery
  • Face to face
Digital Course Content
Language of Instruction
  • Greek (Instruction, Examination)
Course Content (Syllabus)
Marketing functions - Marketing mix. Marketing Environment and efficiency. Market structure and performance. Market segmentation. Consumer behaviour. Consumerism. Product life cycle. Prices of agricultural products. Standardization, Packaging, Grading of agricultural products. Processing, Storing, Transportation of agricultural products. - Advertisement of agricultural products. Sales promotion. Marketing finance and risk taking. Selling - Wholesaling - Retailing of agricultural products. Marketing cost and cooperative marketing of agricultural products. Marketing information and research. Marketing channels. International marketing.
Educational Material Types
  • Notes
  • Slide presentations
  • Book
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Course Teaching
  • Use of ICT in Communication with Students
Student Assessment
Student Assessment methods
  • Written Exam with Short Answer Questions (Formative, Summative)
  • Written Exam with Extended Answer Questions (Formative, Summative)
  • Written Assignment (Formative, Summative)
  • Performance / Staging (Formative, Summative)
  • Written Exam with Problem Solving (Formative, Summative)
Last Update
02-07-2019