MARKETING OF LEISURE SERVICES AND SPORT TOURISM

Course Information
TitleΜΑΡΚΕΤΙΝΓΚ ΥΠΗΡΕΣΙΩΝ ΑΝΑΨΥΧΗΣ ΚΑΙ ΑΘΛΗΤΙΚΟΥ ΤΟΥΡΙΣΜΟΥ / MARKETING OF LEISURE SERVICES AND SPORT TOURISM
CodeΕΠ0234Κ
FacultyPhysical Education and Sport Science
SchoolPhysical Education and Sports Sciences (Thessaloniki)
Cycle / Level1st / Undergraduate
Teaching PeriodWinter/Spring
CoordinatorKonstantinos Alexandris
CommonYes
StatusActive
Course ID600001291

Programme of Study: UPS of School of Physical Education and Sports Science (2014-2015)

Registered students: 86
OrientationAttendance TypeSemesterYearECTS
CoreCompulsory Course belonging to the selected specialization (Compulsory Specialization Course)534

Class Information
Academic Year2022 – 2023
Class PeriodWinter
Instructors from Other Categories
Weekly Hours2
Class ID
600221865
Course Type 2021
Specialization / Direction
Course Type 2016-2020
  • Background
  • Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
  • Face to face
Digital Course Content
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
  • Greek (Instruction, Examination)
Learning Outcomes
At the end of the course the students should be able To understand the sport tourism market To apply the marketing principles Understand how marketing principles can be applied in sport events Understand the importance of sponsorship in sport events
General Competences
  • Apply knowledge in practice
  • Adapt to new situations
  • Appreciate diversity and multiculturality
  • Respect natural environment
  • Demonstrate social, professional and ethical commitment and sensitivity to gender issues
Course Content (Syllabus)
1. tourism and recreation: introduction 2. alternative forms of tourism - sport tourism 3. sport tourism and economic impact 4. sport tourism and environment 5. the sport tourism market 6, Sport tourism consumer behavior 7. Sport events and tourism 8. The macroenvironment 9. Sport marketing - applications 1 10. Sport marketing - applications 2 11. Communication networks 12. Communication Plans 13. Examples
Keywords
sport, tourism, events
Educational Material Types
  • Notes
  • Slide presentations
Use of Information and Communication Technologies
Use of ICT
  • Use of ICT in Communication with Students
  • Use of ICT in Student Assessment
Description
e-learning
Course Organization
ActivitiesWorkloadECTSIndividualTeamworkErasmus
Lectures241.0
Reading Assigment160.6
Exams602.4
Total1004
Student Assessment
Description
Quiz Final exams
Student Assessment methods
  • Written Exam with Multiple Choice Questions (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Αλεξανδρής, Κ. (2018) Διοίκηση Αθλητικού Τουρισμού. Εκδόσεις Κυριακίδη
Last Update
11-07-2022