COMMUNICATION AND PUBLIC RELATIONS IN SPORT, RECREATION AND SPORT TOURISM
| Title | ΕΠΙΚΟΙΝΩΝΙΑ ΚΑΙ ΔΗΜΟΣΙΕΣ ΣΧΕΣΕΙΣ ΣΤΟΝ ΑΘΛΗΤΙΣΜΟ, ΤΗΝ ΑΝΑΨΥΧΗ ΚΑΙ ΤΟΝ ΑΘΛΗΤΙΚΟ ΤΟΥΡΙΣΜΟ / COMMUNICATION AND PUBLIC RELATIONS IN SPORT, RECREATION AND SPORT TOURISM |
| Code | ΜΑΕ10 |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 2nd / Postgraduate |
| Teaching Period | Winter |
| Coordinator | Konstantinos Alexandris |
| Common | No |
| Status | Active |
| Course ID | 600019949 |
Programme of Study: Sport Management
Registered students: 25
| Orientation | Attendance Type | Semester | Year | ECTS |
|---|---|---|---|---|
| KORMOS | Elective Courses | Winter | - | 10 |
| Academic Year | 2022 – 2023 |
| Class Period | Winter |
| Faculty Instructors | |
| Weekly Hours | 3 |
| Class ID | 600222115
|
Course Type 2021
Specialization / Direction
Mode of Delivery
- Face to face
- Distance learning
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600222115
- eLearning (Moodle): https://elearning.auth.gr/course/view.php?id=14281
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
AIM:
This unit aims to provide students with the opportunity to understand the theoretical framework of Public Relations and Communication in the area of sports, recreation and athletic tourism as well as to develop their practical skills.
LEARNING OUTCOMES:
1. Evaluate and apply the fundamental principles and theories of public relations.
2. Design, implement and evaluate public relations plans.
3. Develop communication tools such as press release, press interviews, information materials etc., required to disseminate information to stakeholders.
4. Realize the importance of new media and technologies in the field of communication.
5. Understand the strategic dimension of communication and public relations in the sustainability and development of the business.
6. Acquire or strengthen communication and oral presentation skills.
Course Content (Syllabus)
TEACHING UNITS :
1. Introduction: The Nature and History of Public Relations
2. Theoretical Basis of Public Relations
3. Communication: The key to effective management
4. Public Relations as a profession
5. Public Relations in Organizational decision making
6. Corporate Social Responsibility
7. Crisis Communication
8. The use of and Technology in Public Relations
9. Strategic Planning for PR effectiveness (I)
10. Strategic Planning for PR effectiveness (II)
11. Research: Understanding Public Opinion
12. Media Relations
13. Employee Communication
Keywords
Public Relations, Communication
Educational Material Types
- Notes
- Slide presentations
- Podcast
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Course Teaching
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | ✓ | ||||
| Reading Assigment | ✓ | ||||
| Project | ✓ | ||||
| Written assigments | 75 | ✓ | |||
| Total | 75 |
Student Assessment
Description
Group Project 70%
Individual Project 30%
The instructions are given within the syllabus
Student Assessment methods
- Written Exam with Extended Answer Questions (Formative, Summative)
- Written Assignment (Formative, Summative)
- Performance / Staging (Formative, Summative)
- Written Exam with Problem Solving (Formative, Summative)
Bibliography
Additional bibliography for study
Lattimore Dan et al. (2017). Public relations: The Profession and the Practice, 5th edition, London, McGraw-Hill Higher Education
Επιπλέον πηγές, βιβλία, περιοδικά, blogs, οργανισμοί που σχετίζονται με τις Δημόσιες Σχέσεις
Βιβλίο
• Gregory, A., Willis, P., (2016). Strategic Public Relations Leadership. 2nd ed. Routledge.
Περιοδικά
• Public Relations Journal (Public Relations Society of America)
• Public Relations Quarterly
• Public Relations Tactics
• Journal of Business Communication
• Journal of Marketing Communications
• Journal of Business Ethics
Άλλες πηγές
http://comprehension.prsa.org/ http://www.prsa.org/
PR Newswire
Excellent knowledge centre including multimedia and broadcast PR, small business PR, tradeshow marketing and PR and multicultural PR, case studies and white papers.
www.prnewswire.com/knowledge-center/
The Chartered Institute of Public Relations/ UK
CIPR is the largest professional body of its type in Europe. Useful career and jobs section. www.cipr.co.uk
Institute for Public Relations
IPR carries out valuable PR research, education programs, and makes data widely available to improve the profession. The research topic section is very useful particularly the new technology and social media research. http://www.instituteforpr.org/research/topics/
Άρθρα
• Burk, V., Grimmer, C., & Pawlowski, T. (2016) Same, Same--but Different! On Consumers' Use of Corporate PR Media in Sports. Journal of Sport Management, 30 (4), p. 353-368.
• Cunningham, S., Cornwell, T. B., Coote, L. V. (2009) Expressing identity and shaping image: The relationship between corporate mission and corporate sponsorship. Journal of Sport Management. 23 (1), p. 65-86.
• Du, S. & Vieira, E. (2012) Striving for Legitimacy through Corporate Social Responsibility: Insights from Oil Companies, Journal of Business Ethics, 110 (4), p. 413-427.
• Jordan, J. Diermeier, D. & Galinsky, A. (2012) The Strategic Samaritan: How Effectiveness and Proximity Affect Corporate Responses to External Crises. Business Ethics Quarterly, 22 (4), p. 621-648.
• Kaul, A. et al (2015) Social Media: The New Mantra for Managing Reputation. Vikalpa: The Journal For Decision Makers, 40 (4), p. 455-491.
• Komodromos, M. (2014) A Study of PR Practitioners’ Use of Social Media Tools in Cyprus. Journal Of Developmental Entrepreneurship, 19 (2), pp. 1-9.
• Milohnić, I. (2012) How to Increase the Competitive Advantages of Small Hotels: Measuring the Effects of Public Relations. International Journal of Economic Perspectives, 6 (4), p. 5-17.
• Moss, G., Kennedy, H., Moshonas, S., & Birchall, C. (2015) Knowing your Publics: The use of Social Media Analytics in Local Government. Information Polity: The International Journal Of Government & Democracy in the Information Age, 20 (4), p. 287-298.
• Neeley, T., & Kaplan, R. (2014) What's Your Language Strategy? Harvard Business Review, 92 (9), pp. 70-76.
• Pollach, I. (2011) The readership of corporate websites. Journal of Business Communication, 48 (1), p. 27-53.
• Saxton, G., Waters, R. (2014) What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages. Journal οf Public Relations Research, 26 (3), p. 280-299.
• Smith, B., & Place, K. (2013) Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure. Journal οf Public Relations Research, 25 (2), p. 168-187.
• Waller, R., & Conaway, R. (2011) Framing and Counter framing the Issue of Corporate Social Responsibility. Journal of Business Communication, 48 (1), p. 83-106.
Last Update
10-06-2023
