MARKETING OF LEISURE SERVICES AND SPORT TOURISM
| Title | ΜΑΡΚΕΤΙΝΓΚ ΥΠΗΡΕΣΙΩΝ ΑΝΑΨΥΧΗΣ ΚΑΙ ΑΘΛΗΤΙΚΟΥ ΤΟΥΡΙΣΜΟΥ / MARKETING OF LEISURE SERVICES AND SPORT TOURISM |
| Code | ΕΠ0234Κ |
| Faculty | Physical Education and Sport Science |
| School | Physical Education and Sports Sciences (Thessaloniki) |
| Cycle / Level | 1st / Undergraduate |
| Teaching Period | Winter/Spring |
| Coordinator | Alexandros Nasoulas |
| Common | Yes |
| Status | Active |
| Course ID | 600001291 |
| Academic Year | 2022 – 2023 |
| Class Period | Spring |
| Faculty Instructors | |
| Weekly Hours | 2 |
| Class ID | 600226298
|
Course Type 2021
Specialization / Direction
Course Type 2016-2020
- Background
- Scientific Area
Course Type 2011-2015
Specific Foundation / Core
Mode of Delivery
- Face to face
Digital Course Content
- e-Study Guide https://qa.auth.gr/en/class/1/600226298
- eLearning (Moodle):
Erasmus
The course is also offered to exchange programme students.
Language of Instruction
- Greek (Instruction, Examination)
Learning Outcomes
At the end of the course the students should be able
To understand the sport tourism market
To apply the marketing principles
Understand how marketing principles can be applied in sport events
Understand the importance of sponsorship in sport events
General Competences
- Apply knowledge in practice
- Adapt to new situations
- Appreciate diversity and multiculturality
- Respect natural environment
- Demonstrate social, professional and ethical commitment and sensitivity to gender issues
Course Content (Syllabus)
1. tourism and recreation: introduction
2. alternative forms of tourism - sport tourism
3. sport tourism and economic impact
4. sport tourism and environment
5. the sport tourism market
6, Sport tourism consumer behavior
7. Sport events and tourism
8. The macroenvironment
9. Sport marketing - applications 1
10. Sport marketing - applications 2
11. Communication networks
12. Communication Plans
13. Examples
Keywords
sport, tourism, events
Educational Material Types
- Notes
- Slide presentations
Use of Information and Communication Technologies
Use of ICT
- Use of ICT in Communication with Students
- Use of ICT in Student Assessment
Description
e-learning
Course Organization
| Activities | Workload | ECTS | Individual | Teamwork | Erasmus |
|---|---|---|---|---|---|
| Lectures | 24 | ✓ | |||
| Reading Assigment | 16 | ✓ | |||
| Exams | 60 | ✓ | |||
| Total | 100 |
Student Assessment
Description
Quiz
Final exams
Student Assessment methods
- Written Exam with Multiple Choice Questions (Formative, Summative)
Bibliography
Course Bibliography (Eudoxus)
Αλεξανδρής, Κ. (2018) Διοίκηση Αθλητικού Τουρισμού. Εκδόσεις Κυριακίδη
Last Update
11-07-2022
